Custom Magento 2 Development

Witness E-store Growth with Custom Magento 2 Development Services

Whether you want an own-way tailored online business or want to customise it now as per changing demands of the market and customers, a custom eCommerce development service is something you might cross through. Fortunately, if you are a Magneto owner and want to know about the chances of online store flourishment? We are here to talk about Custom Magento 2 Development services.

A Magneto e-commerce business that demands a unique set of website development, in this blog you will explore everything you should know about.

Understanding custom website Development- 

As the name advocates, it is a type of website development where you can customise it as per your demands. You can share your ideas on your project and can turn a paper design into a functional reality.

When you use a template for an eCommerce website, it restricts your website customisation to the ability of a particular template. However, in customisation, you create it as per requirement. Also, Custom website development doesn’t have limitations for optimisation & customisation and your website is ready for future element elimination.

But does Magento 2 custom development serve the same? Let’s know about the next segment.

Explaining Magento 2 custom development– 

The cloud-based multi-channel solution Magneto offers a cost-effective eCommerce website. The platform supports OOP(Object Oriented Programming) and has optimal proficient programming and UI. A Magneto developer doesn’t need to learn any new programming language to customise websites through Magento.

Apart from this, the customisation platform has the best customisation tools and offers automatic responses. Its multiple stores & language support make it an ideal choice for eCommerce customisation developers. Also, the AI, Chatbots and mobile-friendly functionalities make it part of the attraction for users as well.

But why should not buy templates but enlist a service for customising your business?

In the next part of this article, we will answer your question. Keep moving!

The role of custom Magento 2 development service?

Now when you know what a Custom Magento development is, it’s time to explore the benefits. Here you go:

  • Front-end & back-end custom development- Both front-end and back-end are the crucial part of Magento or any website. One hand front-end somewhere a visitor is in touch with and needs to be efficient and navigational. Another hand back is not visible to visitors but the control panel of any website. In both cases, the functionality will depend on how custom development has been done.
  • A platform that is tailored for your audience- A website is all about the fulfilment of your audience requirements. When you have the freedom to customise codes, you can create as per changes and needs. However, in case you use templates, work restrictively.
  • Security advantages- Cyber attacks and website vulnerabilities can ruin even big businesses. But when you customise codes, you handle security on your end, as the codes are more secure.
  • Maximise ROI- A customised website is specially coded for specific business and audience requirements. It serves better customer experience, and a better customer experience leads to better conversion and ROI.
  • SEO friendliness- When it’s Magento website development, It’s easy. However, SEO is an erratic process that demands the latest additions and inventions. In such a case, if you use custom website development, you are dealing with the changing requirements of your business and SEO.

Why magePoint as Magento 2 customisation service?

Our Magento custom development service is a collection of plentiful customisation services and tinted complimented specialities. One of the most attractive points of our Magento customisation service is the broad range of customisation, including:

  1. Magento theme customisation
  2. Magento template customisation
  3. Magento checkout customisation
  4. Magento 2 customisation
  5. Magento 1x customisation
  6. PSD to Magento customisation
  7. Shopping cart customisation
  8. Magneto installation and setup
  9. Magento eCommerce redesign
  10. Magento community edition customisation
  11. Magneto custom module integration

Our Magento service also comprises endless Magneto serviceability. Here are they:

  • The pool of enthusiastic & experienced Magento developers & designers with a plethora of customisation so far.
  • Affordable, scalable and secure Magento customisation
  • Round the clock expert support
  • Speedy and well-performance customisation
  • Proven method implementing
  • Experienced developers for customising and optimising
  • On-time project meetups
  • Standard and secure codes

Outline! 

In a nutshell, now you know how a custom development service can create everything that you can demand in an eCommerce store. If you are also looking for a fully customisable Magento store that accords to your business needs, Magento development service is what you need.

For further help, you can contact magePoint: The best custom Magento 2 development services provider company.

How Artificial Intelligence is revolutionizing Magento online businesses?

Technologies have dramatically influenced everyone’s daily life, whether online or offline. But in E-Commerce, what is dominating everything is Artificial Intelligence. Magento is a successful AI-driven platform that serves potential online stores and heavy conversions to its users. As a Magento website development company, if we don’t talk about AI and its vast impact on Magneto, it will be unfair only.

 

Let’s understand AI in terms of eCommerce and websites.

 

Understanding AI in terms of ECommerce- 

 

  • Personalize mobile shopping- The importance of mobile phones and shopping through these tiny devices are breaking records every day. If you are not providing the AI ease & personalization to the mobile user, it could be a minus point. Businesses should take care of the personalization of mobile shopping users, as that’s where the future belongs. In such a case, AI helps in surfing data so you serve according to their budget, requirement, location and preferences.     

 

  • Virtual Shopping Assistant- The AI-based virtual assists in improving the shopping experience by helping them on all shopping-related matters. From deals, services, discounts and new products, businesses can instantly respond to any query without being present.   

 

  • Security- Artificial intelligence tools play an important role in fraud detection. Online payments, transactions, and other online activities include the sensitive details of customers and could be risky to expose in front of invaders. However, if you have AI implemented on your Magento store, it can identify the insecure buildups and save lots of time as well.            

 

  • Shopping experience- The advanced search options and extensions for better user experiences of Magento used for both B2C and B2B. Though, the addition of AI makes the platform more user friendly with its context-based search and navigation.         

 

After understanding AI in terms of Magento for eCommerce stores, it’s time to know the real benefits of AI in the world of online stores.

 

How are AI is benefiting eCommerce stores?

 

Smart searches- Smart technology also leads to smart searches. AI helps businesses track customer’s interests based on previous searches. Plus, AI allows a user to perform a visual search and receive satisfactory results. All you have to do is take help from a Magneto development service and integrate AI into your Magneto. 

             

Personalization- Individual deals, search history-based products, promotions, etc, are several ways of personalization. After integrating ML & AI to the Magento platform, you can reach high levels of customer personalization and management. AI helps businesses to customize campaigns rapidly and connect customers easily.  

      

Potential customer reach- AI delivers targeting digital promotion and innovative ads via gathering information on potential customers. This is how businesses can respond to visitors’ behaviour and understand their choices, which helps them to deliver the ideal content formats and style for better reach.        

                                                 

Automation- If you want to save your money, time and energy, automation customer support can help. And for AI, it is all about automatic processes, smart moves, and to the point coordination. It simplifies the work for both backend and frontend and provides smart assistance for coordinating sales, loyal customers and online transactions automatically.                  

              

Ease of Sales- AI allows Magento owners to include many advanced technologies, including voice input, natural languages, image searches, virtual product trials and more. This enables efficient sales in many ways such as a better representation of products, issue fixing, queries and new thing discovery. It also offers a more personalized shopping experience to customers and boosts sales. 

      

Real-time assistance- AI assistance bots are present all time for your customers and offer solutions at least to reply to their queries. This type of assistance serves a sense of satisfaction to customers that their request got heard and set a respective approach towards the brand.  

 

Data mining- Big data and cloud-based AI are the two enormous advantages for online businesses. You can easily discover the insights from all data collecting sources and serve the best based on trustable sources. AI Eliminates the guesswork from sales systems. 

   

These benefits of Artificial intelligence fuel & manage each field of business such as events, social media, report creation, appointments, bookings, digital marketing, researches, publishing and presentations.    

 

Wrapping up!

 

From smoothing the shopping experience to personalizing it, Magento AI brings a lot to an online business. Simple conversation, smart information, better customer support, and much more are some of them. However, when the power of artificial intelligence & Machine Learning includes a professional Magento Development team, it fuels the business 2 times.     

 

Magento 2 Development: Enjoy the boons of your Ecommerce Store

Whether you are planning to choose Magento or have already chosen it, the right Magento 2 development will lead you further. A better performance, design improvements, flexible architecture, Improved checkout process, CSS preprocessing and reduced upgrades come in the package of Magento 2. Plus, when these functionalities are handed over to a Magento expert, magic happens.

In today’s blog, we are talking about those advantages that a store owner and customers can enjoy with the help of Magento and Magento 2 eCommerce development.

The winning Advantages of Magento 2

The global network of over 315,00 developers Magento is used by more than 250,000 merchants with $155 billion facilitated gross annually. The main goal behind the release of Magento 2 is to improve UX. It delivers vast advantages for both enterprises and customers; let’s check them out.

Performance and scalability-

Magento 2 has an advanced indexer to speed up query performance. It regularly updates data, including users, prices, stores catalogue data and improves the speed of your eCommerce store.

Also, with its core integration, Magento 2 can varnish Cache and make your website lightning fast. With the lowest HTTP requests, the Magento eCommerce platform is the leading site-building platform.

Fact- Do you know Magento 2.0 processes 135k more orders per hour with PHP 7?

Customer convincing-

One of the amazing benefits of having Magento 2 on your side is that it can make provision of various cross-sells, upsells and improves the user shopping experience. Apart from that, you can also make use of features like stock availability, gifts & coupons and price countdowns.

Moreover, you can add promotions easily to your checkout pages, which reduce your store’s cart abandonment rate and increase sales potential. Its rich media, including video, help you to express your products ideally.

Powerful platform-

Looking for a store that can handle over 500,000 products, Magento 2 is the best. We are calling it a powerful platform as it handles large inventories, major payment gateways, offerings and has the availability to handle a large sum of orders. You can measure its power that platform can process over 39%/hour.

This means it can handle huge amounts of traffic with its faster end-to-end checkout time.

Limitless customization-

Magento 2 makers understand that every business is unique, and that’s why limitless customization availability. The platform offers easy theme installation, various extensions, custom development and prepared to suit each business needs.

The flexibility of Magneto makes customisation easy to implement all crucial steps, including one-step checkout that also reduces the checkout abandonment rate. Also, it has a quick view, foreign languages and currencies expand, ajax friendly, multiple stores management which makes it user-friendly.

Mobile-friendliness

Stats says around 62% of smartphone users have made an online purchase at least once. In such cases, as per current situations & ease, shoppers are more commonly shopping with mobile phones. Magento 2 is developed in such a way that it can respond to these devices. Its responsive design and themes make your site visually & functionally stunning on all types of devices.

Know why you should choose Magento for mCommerce? 

Along with customers, the owners can also enjoy the Magento 2 admin panel with its touch-screen friendliness. You can easily navigate the store’s catalogue with the screen resolution used.

SEO Advantages-

Organic search is the main source to drive traffic to an eCommerce store. In that case, if you have a properly optimised online store, Magento 2 offers those SEO advantages.

URL structures, meta-implementation, rich snippets, mark-up data, optimised SML sitemaps and more, Magento 2 designed with keeping SEO in mind. This is how your site becomes SEO friendly and raises search engine rankings.

Also, know the effective tips to boost the visibility of your Magento 2 store.

Marketplace integration-

Magento 2 allows retailers to create an omnichannel platform like a marketplace (eBay, Amazon and so on). In Marketplace integration, retailers offer their services & products to reach wider audiences. Merchants can list their products and measure gained value from important channels.

Also, Magento 2 offers multiple marketplace extensions to make the journey easy. Want to learn more about thebenefits of the Magento 2 marketplace extension, Click the link you just saw.

IN CONCLUSION

The advantages of Magento 2 make it popular between developers and merchants. Whether one side developers enjoy its efficient customization, SEO friendliness and stunning features, the other side, the customer love its user-friendliness, including easy checkout and relevant searches.

 The platform for all: Magento 2 suits every business requirement from small to large. Are you one of them and looking for Magento 2 development experts? We are here for a free consultation.

Magento 1 to Magento 2 migration.

5 key areas you must ensure before Magento 1 to Magento 2 migration.

Everyone told you about how crucially you should be shifted to Magento 2 but do someone talk about the consideration. While you migrate from Magento 1 to 2, there are some key areas you should focus on for a successful migration. 

Here in this article, we are talking about those most critical 5 areas. 

Keep moving!  

5 key areas to focus on while migrating from Magento 1 to 2

  • Are you getting the benefits you want?

What you will get with site migration and would it fulfil your business requirements must be your first consideration. Here is the list of benefits you might look for:

  • Performance- 20% faster than Magento 1 leads to improved performance in search engines and sales well. 
  • Checkout process- The 2 step checkout process is far better than the former 6 steps. While it saves users time and makes the process efficient, it is vastly increasing sales as well.  
  • Admin interface- If you are the one who feels Magento 1 admin panel is complex for a normal user, then you will love the clean, easy and user-friendly Magento 2 admin interface. 
  • Mobile friendly- As compared to Magento 2, Magento 1 does not show the optimum mobile-friendly performance. However, in M2, developers make mobile commerce a priority. With PWA and Magento 2.3, customers can enjoy even further. 
  • Does your eCommerce site need a migration?

You should be aware of the announcement that from June 2020, Magento stops supporting the old version. It means it will work but not deliver the regular feature & security updates. 
Other things to consider if you choose Magento 1- 

  • No Security updates  
  • No latest updates and features 
  • Easy to hack
  • No competitive advantages  

  Also know- The best Magento 2 security practices.

  • What you should expect from a Magento 2 migration?

Of course, you expect a migration that does not serve data loss and downtime. So what you should keep in mind to get these, here you go:

Before starting migration-

  1. Assure you upgrade the site at the same time of migration, as it is the ideal time to make critical changes.   
  2. Make sure you are working with experts, so you can be sure about:
  • Does your site need to be designed with more hardware?
  • Do you require a more advanced topology?

A proper migration plan should be like this:

  • Review data and extensions of your current site and identify the core Magento 2 code parts of extensions. 
  • Remove outdated and repeat data from Magento 1.
  • Prepare Magento 2 for migration, such as replicating your M1 database to ignore any unexpected issues. 
  • Go through all migration steps on your testing environment, so you can control all admin activity on both M1 and M2 during the test run.  
  • Start migration with the data migration tool, as it will migrate catalogues, orders, customers, shipment and core configuration.
  • Migrate M1 theme to M2 while making user interface level changes and then make changes in required data.
  • Update incremental data after gently collecting the data updates added in Magento 1 and transfer it to Magento 2. 
  • It’s time to go live.

 

  • Which Magento 2 edition is right for you?

From available two editions, here is when and whom you should choose from them:

  1. Magento 2 Commerce- It is the enterprise version of Magento 2 and can shift businesses from medium to large. The version has extensive B2B & business intelligence options and management marketing. Plus, it is cloud-hosted and offers a single contract that supports commerce and hosting.  

 

  1. Magento 2 Open Source- The Free open source version does not come with account management and technical support. This edition is the best suit for smaller businesses, as its capabilities to conversion, efficiency and scalability.   

 

 

  • Cost of migration

The level of customization and the efforts of migration decides the cost of Magento 1 to 2 migration. If you are looking for an improved user experience and a considerably upgraded eCommerce site, it will also influence the cost of migration.  

Last Consideration! 

Apart from all these, who you choose for your Magento site migration is also an area you must focus on. We are talking about the Magento migration service that has an experienced team of Magento developers.      

 

 

 

Magento 2 Payment Gateways Extensions

Best Magento 2 Payment Gateway Extensions

Do you shop from an online store if you can’t pay safely? You may leave the process in between if you face even a tiny complication during payment, don’t you?

So do your customers, and expecting only positive news from them is a little too much.

That’s Okay! But the question is, how payment gateways extensions can play a critical role in boosting your online store?

Well, if you have a Magneto 2 online store, then a payment extension can make a big change. Let’s see how?

Quick reminder: What are payment gateways extensions?

You can understand payment gateways as a middleman between you and your customers’ payment medium (credit/debit card or other online payments). So basically, we can say payment gateways secure confidential payment information between banks and customers.

Also know- Why should you use Magento extensions for your eCommerce store? 

Magento 2 payment extension considerations (Choose The Best)-

Choose best, pay secure, fast & efficient!

In this segment of the article, we are talking about the most popular & widely used payment extension for Magento 2. Best for online payment, as we have spent years integrating and can spell best confidently.

Also, we will let you know all pros and cons, so you can choose as per requirements.

Here they are

PayPal- With 203 million current active users, 1.7 billion payment transactions, and 16 active million merchants, PayPal is one of the reputed & popular online international payment acceptors. The system is available for 202 countries worldwide, in which it accepts payment in over 100 currencies. The platform has a high commission rate, but it’s worth its safety.

After these buzz-worthy facts about PayPal, let’s know its connection with eCommerce stores especially Magento 2.

Pros

  • Payment system can be used for paying to other platforms as well
  • Quick and secure payment
  • Allow paying from both credit and debit cards
  • Speedy account authorization
  • Easy and rapid to set up an account

Cons 

  • Ease to create the system make it an easy target for frauds
  • Poor customer service
  • Take long to unlocking an account
  • They can freeze your account even with contacting you

Authorize.Net- The global payment serving over 440,000 merchants worldwide since 1996. With its strong infrastructure, the payment gateway accepts all contactless, credit cards, and eChecks. The system makes payment procedure easy and without website payment ability.

Pros 

  • Free mobile app
  • Excellent customer support service
  • Easy to use platform serve efficiency to find information
  • Serve service for both mobile and online
  • Strong data security prevents payment frauds
  • Quick transaction & fund transfer too

Cons 

  • Not so well-developed mobile app
  • Do not ask for usual credit card info, but you have searched for them
  • Outdated user interface
  • Lack of data portability

Also know- Our best Magento 2 extensions to boost your store. 

Strip- The payment platform comes to second place in our list of payment gateways for Magento 2. Available in 35+ countries, it supports 135+ payment methods & currencies. One of the fastest improving platforms, it is on the route of becoming the world’s most easy-to-use & powerful APIs.

Pros

  • Instant debit card transfer
  • Feature flourish more in the hand of a tech-savvy user
  • Offer plentiful development opportunities
  • No hidden fees
  • 24/7 available technical support

Cons 

  • Do not offer a 3D secure service
  • Chargeable functionality changes
  • No automatic tax support

Braintree- As they say: A PayPal company. PayPal acquired the payment gateway in 2013. Payment extensions offer multiple outlines, global fraud protection, settlement currency, local payment proficiency in one integration. Other than this gateway, extension is available for 130 currencies and 44 countries.

Pros 

  • Available for global coverage
  • Easy, reliable, multiple payment types
  • Excellent integration with BigCommerce platform
  • Only for what you use
  • Support 3D secure and global payment method
  • Easy web implementation

Cons

  • Not so detailed reports
  • Not so good search function
  • Developer forced that make it difficult for average person

WorldPay- According to WorldPay from over 250,000 UK SME businesses, where the other part of WorldPay users are not included. One side is simpler order management, real-time data, and Webhooks saving time for payees. Other side fast payouts, robust systems, and recurring payments are serving a better cash flow.

WorldPay supports over 120 currencies worldwide, so most of the world can pay for the security & efficiency of homes.

Pros 

  • Mobile payment availability
  • 3D security services
  • Partake in fraud screening, so you can prevent fake payments

Cons 

  • Delay in large transfers
  • Large fees, smaller business
  • Different price for various industries

A Marketplace owner will love to know these Magento 2 marketplace extensions.

Choose Secure Pay Safe!

The aforementioned Magento 2 payment gateways extensions are the best for an eCommerce store that does business internationally. However, while choosing one for you, make sure you do not think only for the short term but the long run as well.

To make your decision easy, we have mentioned the top one with pros and cons, so you can choose the most secure one for your business payments. However, if you are confused about what best suits you or if you are looking for some Magento payment gateway integration, we are here to help.

Magento Business Intelligence

Why You Need To Go With Magento Business Intelligence?

How about a cloud-based system that unleashes the true power of data for your commerce store? What if a commerce dashboard monitors your business health? A dashboard that will handle all average order value, customer lifetime value, retention rates and much more. No! We are not walking you through a dreamy efficient world but talking about Magento business intelligence. 

By the way, it is not finished yet and got a heavyweight surprise about this amazing Magento system.

Let’s get started with basics and know what Magneto BI is?

Starting from basic: What is Magento BI?

Magento BI is a cloud-based data visualisation & management platform with a multitasker dashboard. It is handy and integrated to help merchants better cope up with their data. The reporting tool conjoins data from all crucial platforms, including:

  • Database
  • Extensions
  • Third-party tools and more

It delivers users valuable insights on some of the most frequent questions cross their mind, very often, including:

  • Which are those channels that might produce the most potential leads?
  • Can return orders that affect business loyalty to customers?
  • What is the current retention rate?
  • What will be an ideal product cost to make customers serve for a lifetime?

Type of areas

Magento business intelligence is differentiating into three areas, including:

  • Single data storageIntegrated with the Magento database, it has many other ways to connect with other systems. Other than that, the system connects many other ways that work with Magento commerce. They built the system with full-stack technology that works for data relocation.

Highlighted points:

    • Directly integrated with Magento database
    • Full-stack data reflection technology
    • Myriad ways to connect with other systems
    • Central cloud-based warehouse to collect data
  • Extensive management & control
  • Analytical space-Today or we would say from always, guesswork was never the part of the businesses success. In Magento BI, reports create reports with all the calculative information, and help to customise & standardise your data.

Highlighted points:

  • Create a calculated column & tables
  • Handy and analysed report builder
  • Study an entire data warehouse for specific results
  • Organise & customise business matrices
  • Export capabilities to extend data use

 

  • Visualisation space- It makes data easier to access in a chart or increase visualisation. In Magento BI, systems offer data variant charts & graphs to enhance efficiency.

Highlighted points:

  • Turn data jargons into something that visualises;
  • On-time/day access to data-report;
  • Unlimited organised dashboard;
  • Various user permission levels to empower them;
  • Scheduled & analysis messages for sending inboxes;

Why go for Magento business intelligence?

To understand how it offers clean data reporting from the content management system, you might walk point by point.

  • The system works as a nerve system, which means an easy, fast & constant data flow.
  • Collect data from systems like MySQL, Google for retailers, Google analytics and Facebook ads.
  • Let users view a large quantity & quality data in one picture.
  • Breaks down into source (whenever you want) rather than showing the complicated overview.
  • Fine-tune marketing & sales activities
  • Save time while providing each critical insight in one place.
  • Normalise data in the shape of a clean, optimised way that serves the most productive outputs.

Added Features:

The aforementioned overview of the powerfulness & variance of online business analytics tools is unbeatable and do not need to add a few more. But still, we continued this blog? Well, it’s because Magento creators do not stop here and continuously adding more and more.

  • Schedule data reports & sophisticated email summary- Keep tracking things while informing at the same time is difficult, especially with jumbo-sized businesses. But with the help of the Magneto tool, you can schedule and automate the report of the visualisation to a group or single person.

Also, one can choose to email a summary and then schedule a calendar. It contains helpful information like the frequency of sent emails and the users that receive or opens them.

  • New types of data visualisation for reports- The system introduced three new types of options named:
    1. Bubble chart
    2. Scatter plot
    3. Scatter plot with trend line

These options help in making more descriptive graphs (pie, liner, bar) and enhance presentation & comprehension.

What you can do with Magneto BI?

It servers plentiful possibilities to manage control, improve efficiency, track better and target ideal customers.

Here are some of the best from the hamper:

  • Control who can edit your data- User permission level increases security while maintaining control over the analysis system. In which only the admin can edit companies’ reports, data, metrics and dashboard.

Nevertheless, to serve efficiency, standard level of insights by accessing employees to dashboard overview and send out reports. To maintain data system consistency, edit access may some users while maintaining the “read-only” access for others. It saves the system from inaccessible edits and changes.

  • Track your goal- Its user-friendly dashboard allows you to track yearly bases, performance and data. Besides, it unifies the analytical program & calculates ROI in one place. The dashboard functions offer a complete overview and check everything, including online spending.
      • Build & send report-The system allows all analytics segments called Recency, Frequency, Monetary (RFM), so you can predict the future potential customers based on customer history (frequent, recent and average transaction).
      • Create appealing web pages- As a content management system helps to create content without code and pre-defined templates & styling, so users can edit/post themselves whenever they want.

To offer a personalised touch to potential users, you can create specific user profiles to target betters. For example, an extra discount.

In a nutshell!

After this vast overview of Magento business intelligence, if as an online merchant, you are looking for the same efficiency, surety & data power, Hire our Magento Experts that guide you to the best Magneto experience

Magento eCommerce marketing game

Right Time to Raise Your Magento eCommerce Marketing Game

Who would deny if it is the right time to raise an eCommerce marketing game? At least not a Magento eCommerce firm like us.

Magento is booming day-by-day and sharing the same strength with its users too. Plus, given the current situation, walking with the new normal seems only working. And we must say, eCommerce owners, are playing on the front foot.

Are you?

NO? Then for sure, you will, after finishing this out-and-out of the blog on Magento Commerce marketing strategy.

Ways change your Magento eCommerce marketing game-

  1. Latest and personalised content- 

In this continuously changing world, who wants to see the same jargon of content every day? In such wise, what if they found something exceptionally unique and personalised? They will read and stay longer to your site or product, which will lead them towards the sales.

In the eCommerce market, 37% of marketing executives say yes personalised content helps to gain customers’ attention and increase lifetime value.

If you ask about Magento Commerce, it has a suite of tools called page builder. This tool helps quickly build content, tag different audiences & stages of customers’ journeys. Plus, let business owners create, edit or publish content without developers’ help.

For example- 

  1. Communicational content- You have to see those, “Did you forget something in your shopping cart?” Each time a customer “add to bag” but don’t buy, it places a healthy reminder from eCommerce stores’ sides that gain customers’ attention.
  1. Users content- One estimate of local consumer review surveys says, 88% of consumers, trust the reviews or word of mouth by their friends or relatives. Make sure you have such user content on your eCommerce site.
  1. Personalised product recommendation- Do you know 84% of customers look for product recommendations at least sometimes. Make sure when you arrange product recommendations, do it wisely.

Here is the list of some the addition you can add as a recommendation-

  • Related products 
  • Private sales 
  • Loyalty programs & reward point 
  • Wish list 
  • Cross-sells

Also, know- How Magento voice search optimization can help in better personalization?

  1. Coordinate strategy across channels – Don’t forget to connect with multiple channels such as various social media. This way you can collect the quality and loyalty points from customers as they can share or get brands information out to their social media doors.

Apart from this, you give opportunities to your customers on every social media content share or feature from the customer’s community. Also, you can offer various coupons or discounts for more engaging interaction.

  1. Built custom sites for distinct brands, marketing and segments- With the growth of your products, your business, website and customers also grow. In this stage, whether you are looking to start a product site for better targeting or a new website for local language & geographical ease.

In both cases, if you install new software each time, it is difficult to grow. But with Magento, you can manage multiple websites by installing new software. Even if the distinct brand, geographies, customer segments or single admin interface.

This simply means you can serve a high-quality performance to your customers that will surely enhance your brand scale.

  1. Real-time and one-to-one experience- eCommerce marketing is a two-way route, where you have to listen to your customer too. After all, in this era of speeding everything by ease, shoppers hate to talk again with customer services (phone calls or emails).

Even one survey on customer services says 62% of customers ignore the email from customer services.

On this note, “live chat” and “chatbots” are the expeditious solution from Magento. They help customers to interact effortlessly in the comfort zone.

  1. Get leads onto your emailing list- Email marketing is flourishing day by day, and that is for a reason. From one of the average estimates, each dollar invested in email marketing generates a return of $42. With help of emails, you can alert customers for new products, offers or services. Also, if you have customers who abandoned their shopping carts, you can connect or offer them by email.

Email marketing can work incredibly, all you need is, increase your list with ideal prospects.

  1. Analysis of what is working or what not- Just like trends, eCommerce marketing is subject to change. If one promotional and content idea worked today, that doesn’t mean it will work tomorrow as well. Make sure you are not only analysing it with time but making the changes too. Magento eCommerce has a business intelligence module that offers a proper analysis of the brand, website and uncovering insights.

It ultimately improves the eCommerce marketing experience and drives conversion growth.

Also, read- How to optimize Magento conversion rate & boost sales?

Why magePoint for Magento eCommerce marketing?

At magePoint, we have successfully transformed the marketing strategies of hundreds of eCommerce stores. And if you are also looking for a Magento eCommerce marketing game boost, our years of experience can help you raise faster.

Contact us today to know more!

Magento B2B eCommerce marketplace solution

How Magento B2B eCommerce Marketplace Solution Help Boost Profit?

Online marketplaces are getting massive popularity, so does the competition. Thus, a Magento B2B eCommerce marketplace owner also looking to gain better turnover is acceptable.

Magneto eCommerce B2B marketplace is an amazing solution that can serve multiple online sellers and buyers in one place. This broad platform has two broad categories: B2B e-commerce marketplace and B2C e-commerce marketplace.

However, the phenomenal flourishment of the B2B eCommerce marketplace hooking us towards it. And that’s why in this article we are discussing this significant chunk of the eCommerce pie, Magento 2 B2B Marketplace.

But do you know, according to Gartner, “Approx 70% of enterprise marketplace will serve as B2B transactions by 2023.” 

Apart from that, the current revenue of Amazon and Alibaba is enough to understand the future of B2B marketplaces. After all, they are the leading examples.

So it will not be wrong to collect some more knowledge on the B2B eCommerce marketplace in our next segment.

Understand B2B eCommerce Marketplace-

To understand B2B marketplaces are those large eCommerce stores where multiple third-party vendors sell their products.

However, traditionally, B2B eCommerce served sellers in a personal digital environment that limits their reach. Therefore, to provide a healthy playground for demand and supply, B2B Marketplace comes into light.

And with time, it enlarged in many types, including:

  • One-to-many
  • Many-to-many
  • Commission-based 
  • Horizontal marketplace 
  • Vertical marketplace 
  • Subscription-based 

In these marketplaces operators, not monitor the entire shopping community but can sell their products and services.

Here are two distinct features:

  • Niche players- Particular niche market and community users 
  • Market leaders- Already gained a large customer base and organic traffic

eCommerce Marketplace Characteristic:

  • A vast number of vendors, buyers, and suppliers all can take part and benefit;
  • A participant can be both buyers or sellers or even both;
  • The marketplace owner can set their own rules and penalize for violation;
  • Seller and buyers can take part in transaction anytime and anywhere;
  • Divers products for many categories are present;
  • Marketplaces are intermediate between sellers and buyers;

How Magento B2B Marketplace benefits every intent?

The Magento platform serves all in place such a cost-effective solution, better marketing, greater market reach, streamline workflows. Form of words, we differentiated the benefits for owners, sellers, and buyers.

Owners- Marketplace owners are the first beneficiaries of it. From deep insights on what a potential buyer & suppliers need on a global scale, it offers a lot more. It reduces operational cost from offloading marketing tasks and gives demand figures in a single place. Also, the platform has better-negotiable prices based on aggregate demands.

Not only owners but sellers to buyers Magento 2 marketplace can value all.

Sellers- B2B Magento Marketplaces offers easy-to-operate catalog upload & manage features that sellers use with no complicated settings. Apart from that, they can also time-to-time track orders and overall demands.

It helps to build order collection from a single point. Online marketplace results in the selling process at a lower cost for order processing. Also, help to collect feedback for both delivery and products. This ultimately helps the sales team to respond rapidly to suggestions.

Buyers- Marketplaces offer an efficient shopping process as everything in one place, like a big shopping mall. At the platform, buyers can automate partially or fully their workflow and the same goes with the purchase of goods and services.

However, the second automate (goods purchase and services) is only available for ERP accounts). Rather than this, it also serves buyers global pool access of sellers, which gives them the power to compare and choose best.

Benefits of Magento B2B marketplace-

  • Build up brand presence- While delivering a place for multiple buyers, it helps you to sell your products. It enlarges the chances to target qualified buyers and close more deals. And as these marketplaces operate 24/7, it makes your products always visible to the customers.
  • New Item popularity test- In an open environment of B2B marketplace, your company can easily inform the seller and buyers about your project release and development. The marketplace offers insights and sales-trends into segments so you can quickly grab market demands.
  • Customer globalization- Magento B2B marketplaces, do not permit you to serve you only in the safe zone of native places but extend it globally. With the functionality to serve into distinct languages, it offers a better personalization experience to all customers. It cut out the complexity of global transactions.
  • Diversify revenue source- It’s good that you have your products to sell, and it’s great if your products perform well. However, the positive part of the marketplace is that you can earn a commission, subscription, advertising fees, and so on.

Apart from this, scalability, customer-centric, customer reach, digital agility, and flexible payment are other by-products with some aforementioned.

Why magePoint as the Last Stop?

At magePoint, without breaking a flow, we are continuously serving Magento marketplace development services for the past 7 years. In these years of Magento store development, we have worked with many enthusiastic clients and successfully built their dream to be profitable marketplace owners.

Now it’s your chance! Contact us for the same.

Magento 2 SEO extensions

Top Magento 2 SEO Extensions for Better Rankings on SERP

There is no place like the first page of Google! And for an eCommerce store owner, there should not be any, when 51% of shoppers make Google search, before shopping online (ThinkwithGoogle).

Now when you know the importance of top rankings on SERPs. Being a Magento 2 user, you also want to know how to reach that place?

Well, today we are not handing you a bag full of SEO tactics but a full-blown Magento SEO solution: The Magento SEO extensions! 

Top Magento 2 SEO extensions-

SEO is a long-running process that demands a team of SEO experts, patience, time and money, especially in the throat-cutting competition of eCommerce. In the further blog, we will introduce top SEO extensions for Magento 2 that efficient and timesaving.

The SEO extension fits best for both popular search engines, Google and Bing. A bundle of outstanding features, this MegaPlaza extension gets auto-active straight from its installation, if no code modification. You can understand extension friendliness with its ability to provide product meta keywords & description.

Price- Free and premium version starting at $199

Highlighted features: 

  • Prevent duplicate content issues
  • Page analysis for rich snippets Preview
  • Add Schema structural data
  • Advanced XML and HTML sitemaps
  • Link alternative tags
  • SEO metadata template rules
  • SEO checklist & cross-links
  • Multistore support
  • Layered navigation support
  • Crosslink SEO
  • Hreflang tag for language specification
  • SEO report( 404, checklist, duplicity, word count) checking
  • SEO suite ultimate extension for Magento 2 by Mageworx

The all-in-one Magento SEO extension covers the full-range of on-page SEO activities. Not only this, but extension can serve all your small page elements to the entire store architecture. It adds canonical tags to all CMS pages, products and categories so you don’t face any duplicity issue.

Price- $299

Highlighted features:

  • Duplicate content elimination
  • Optimize crawling and indexation
  • Cross-linking (Internal link building)
  • Metadata mass-optimization
  • SEO for layered navigation page
  • HTML and XML sitemaps
  • Alternate URL (Hreflang tag)
  • SEO reports
  • Create rich snippets
  • Smart redirects
  • Extended Breadcrumbs
  • Blog support
  • Pager optimization
  • Magento 2 SEO Suite extension by Mirasvit

Also known as an SEO powerhouse, this Mirasvit extension gives control for all from sitemap to meta tag. Other than this, it works efficiently with configuration flow and major enhancement. The extension has incredible packages that serve you the top position of SERPs at a pocket-friendly price.

Price- $99/ monthly (Money-back guarantee trail)

Highlighted features:

  • Massive CTR boost
  1. Rich snippets
  2. Open graph
  3. Breadcrumbs
  • Thorough URL customization
  1. Seo friendly rewrites
  2. Canonical URLs
  3. Relationship tags
  4. Automatic redirects
  • Flexible templates
  1. Simple interface
  2. Manual rewrites
  3. Powerful rules
  • Inevitable values
  1. Higher search ranking
  2. Improved search CTR
  • Handy SEO toolbar
  • Instant crosslinking
  • Advanced sitemap(XML/HTML)
  1. 4. SEO toolkit for Magneto 2 by Amasty

The Magento 2 extension is a true toolkit for fixing SEO matters. It is an SEO effective solution that maximises your search engine presence and gets you more organic traffic. For serving better Google interaction, it automates SEO settings for your Magento store, including:

  • Reduce manual work
  • Increase store traffic & ranking
  • Boost sales revenue
  • Grow store indexation

Price- $249/90 days (Money back guarantee trail)

Highlighted Features: 

  • One-click SEO analysis
  • Create meta tag temples with Yoast
  • Add rich snippets
  • Advanced pagination & redirects
  • Configure a unique product URL
  • Automate cross-linking
  • Configure dynamic HTML with sitemap
  • Build XML Google sitemap
  • 5. Magento 2 SEO extension Webkul

To improvise the online store SEO, this Webkul extension offers plentiful tools and options. The extension helps to create rich snippets for all products, categories, and CMS pages. To make your store social media friendly, you can add Twitter cards and FB open graphs and share products on them. Last but not least before the feature, SEO meter addition for further SEO suggestions.

Price- $149 

Highlighted features:

  • Social sharing options
  • Product, category and CMs rich snippets
  • Sitemap generation
  • SEO meter
  • Snippets preview
  • Ping service
  • XML & HTML sitemap
  • Sitelink search box
  • 404 error email notification
  • Search engine robots
  • Hreflang tag support

In closing!

To clear confusion on these remarkable Magento 2 SEO extensions, we have shared the best ones with full-blown features. However, before making a choice, we suggest you understand your business needs or enlist Magento 2 SEO professionals to help you.

Magento web API

Get Started with Magento Web APIs (REST & SOAP)

They made an API (Application Programming Interface) to exchange data efficiently in standard formats between distinct software. Thus Magento web APIs successfully work with the concept.  

Today, it is helping developers and integrators to build the service that can communicate with third-party modules. The best part is, it supports both REST and SOAP and is based on CRUD (Create, Read, Update, Delete) operations.    

Technical right? Don’t worry! Before diving towards the technical world, let’s clear the basics with some amateur’s words. 

Do you ever log in a site with the help of your Facebook account? Or access Google maps on apps? The technology or should say data exchange tool working between the software are APIs. So what about when all these API things come to perform between Magneto built apps?  

Yeah, now we can discuss Magento web APIs.  

Understanding Magento Web APIs- The developers looking to use web services and want an efficient system to communicate with Magento systems, Magento Web APIs are for them. How it makes work easy for Magento developers is easy to understand with the following features of it. 

  • Supports both REST (Representational State Transfer) and SOAP (Simple Object Access Protocol). 
  • Offers three types of authentication 
  1. OAuth 1.0a for third-party application authentication
  2. Tokenization method for mobile application authentication
  3. Login credential for administration and customer verification
  • Configuration possible with some lines of XML( Magento and Third-party API)
  • Supports field filtering of web API for conserve mobile response 
  • Based on the CRUD and search model
  • Help with various modules communicate and task 
  • Connect Magento stores & control global inventory with a physical system such as POS
  • Easy Integration with CRM and ERP and backend systems such as Microsoft Salesforce dynamics and other software
  • Connect with CMS (Content Management System) 
  • Create JavaScript widgets on Magento frontend and backend

How is it useful for your business? 

  • Work as a communication bridge between the user and service providers. 
  • Helps to communicate various software and combinedly serve for the query. For example, UBER, Kayak etc use Google maps. 
  • Letting you sign up with the help of FB and Google account.  

Meet Magento 2 REST APIs- When you enter Magento online store, search for your desired products and get a whole of the same projects. Do you know how it takes place? Yes, it is because of REST APIs.

The application programming interface is a set of rules that allow developers to talk to each other and also clients to the server. 

Basics of REST- Developers follow these set of rules when they create API.

  • Piece of Data called Resources
  • URL called Request 
  • Date send back called Response 
  • Endpoint is the URL you request for
  • Rootpoint is the starting point (API requested from)
  • Path is the resources you requested for 
  • (:) Any colons denote variable 
  • Query parameters are the final part of the endpoint and begin with (?)

Meet Magento 2 SOAP APIs- Simple Object Access Protocol (SOAP) is a messaging protocol that is a set of rules to communicate between web services. It serves verbosity, extensibility, independence and neutrality between the requester and serving providers. 

It allows developers to call upon processes running on disparate operating systems such as Windows, macOS, and Linux. By using XML it makes authentication, authorisation and communication processes easy. Despite other operating systems, SOAP allows clients to implore web services and receive responses independent of platform & languages.  

However, these days it is more about REST APIs than SOAP. Fast performance, ability to grow by reusing components and reliability, perhaps the reasons behind its name RESTful

How to get started with Magento Web APIs?

First step– Get started is to register a web service on Magento Admin. After that, do the following. 

  • For token-based authentication- Create a web service user (System > Permission > All users > Add new user)
  • For session-based (OAuth) authentication- No need to create a user in Admin.  

Second step- Create a new integration on Magento Admin (System > Extension > integration > Add new integration**)

Note: Don’t forget to restrict accessible integration resources. And for more guidance, use the user guide.  

In a nutshell!

We have gone through the depth of technicalities to collect this lucid Magento Web APIs insights for you. Hope the above discussion on APIs, REST APIs, SOAP APIs, and Magento Web APIs make you understand its importance. 

For more such Magento updates and insights, follow the link.