Magento 2 migration

How To Migrate From Magento 1 To Magento 2?

Currently Magento 1 is in the phasing out process. To ensure that your store operates smoothly you must migrate it to Magento 2. We look at how the migration is done.

Steps to take before the magento 1 to magento 2 migration process

  • Take a full backup of the Magento 1 store
  • Make a clone of the Magento 1 store. The live store shouldn’t be used for the migration process.
  • Examine the store. Keep the necessary parts and delete the remainder.
  • Verify whether the current extensions, themes as well as custom code are compatible with Magento 2
  • Migrate the data from the cloned database of the Magento store.
  • Delete outdated as well as useless data from the database such as compared products, logs, recently viewed products and others
  • Install a new copy of Magento 2 on the same hosting server where the Magento 1 store is located.

As per the official Magento documentation, migration to Magento 2 involves 4 different stages

  • Theme Migration
  • Extension Migration
  • Customizations Migration
  • Data Migration

1. Theme Migration

Magento 1 theme can’t be migrated directly to Magento 2. However, you may create a custom theme or install one of them from the Magento Marketplace.

2. Extension Migration

Magento 1 extensions will not work on Magento 2. Install the desired Magento extensions available on Magento Marketplace.

3. Customizations Migration

Mostly the custom code utilized by the Magento 1 store is compatible with Magento 2. You have to use the Code Migration Toolkit for migration purposes.

4. Data Migration

The final step is to move the Magento 1 settings and data to Magento 2. To do that you have to use the Magento 2 Data Migration Tool. With the help of the latter the entire data from the database of Magento 1 platform is migrated to the database of Magento 2 platform.

Before the installation of Data Migration Tool verify whether the version of the Magento 2 store and the Data Migration Tool are the same. Note that it is necessary to update the location of the Data Migration Tool package in the composer.json file to make it work.

The developer authentication keys have to be entered. Go to the Magento Marketplace. Sign in with the login credentials. Go to your profile and click Access Keys under My Products section.

Enter the username (public key) and password (private key). To create new keys use Create a New Access Key button.

– Configure Magento 2 Migration Tool

Before migrating any settings and data a config.xml file must be created in the relevant directory. Open config.xml in a code editor and enter the necessary code. Save the config.xml.

– Migrate Settings Using Magento 2 Data Migration Tool

You need to migrate the settings first. Navigate to the Magento 2 root directory via SSH terminal and run the necessary command which is as follows –

php bin/magento migrate:settings –reset <path to your config.xml>

Once the settings migration is over, a successful message will be displayed.

– Migrate Data Using Magento 2 Data Migration Tool

Data migration from Magento 1 platform to Magento 2 platform includes products, categories, orders, customers, wish lists, ratings, etc. To migrate data, run the following CLI command:

php bin/magento migrate:data –reset <path to your config.xml>

Once the data migration is completed a success message will be received by you.

If you would like further information, please do not hesitate to call us on +91-9560302277 or simply email us contact@magePoint.com

Top Benefits of Progressive Web Apps for ecommerce Store

Simply put progressive web applications are web applications that load similar to conventional webpages or websites. However, they provide user functionality such as device hardware access, working offline as well as push notifications which are traditionally the domain of native applications. A Progressive Web App (PWA) is a web app that leverages modern web capabilities to deliver an app-like experience to users. We take a look at how they benefit the contemporary app store.

Save time as well as resources for your ecommerce store Native apps consume additional time resources and efforts for supporting varied platforms such as Android and iOS. Because of this they are very pricy to build as well as maintain. On the other hand, a PWA implementation requires just a single codebase. This simplifies the process as well as brings down the expense associated with maintenance as well as development. You don’t have to develop separate apps for the Android and iOS platforms. As a result, a huge amount of resources are saved in terms of publishing, building as well as marketing the relevant apps. PWAs offer a superior as well as more convenient approach to offer app-like user experience for the clients rather than passing through a long procedure of distributing to the respective app stores.

Ensures being always up-to-date- Users need not have to frequently download as well as install update to obtain access to the latest version. As long as internet connectivity is present, PWAs ensure that the latest content is always available. This lets us publish fresh content to the PWA without compromising customer experience as it would be refreshed in an instant.

Provide cross browser facility – Just like certain websites PWAs operate cross-browser giving universal access to all visitors. They have to simply navigate to any browser and then immediately access the app. After being loaded on a particular browser they can operate seamlessly on different screen sizes such as desktop, mobile or tablet. A nicely designed and properly built PWA can guarantee that visitors get the best possible experience during browsing whatever device be employed by them.

No requirement of app stores- Progressive web apps aid enterprises to give fantastic app experience anytime visitors desire instead of being restricted to the app stores. For fresh visitors needing to download as well as install apps on their respective devices to complete an order is a needless action. They would prefer to be within the mobile browsers for a faster as well as more convenient way to complete their respective tasks. PWAs do away with the inconvenience of app stores by giving app-like experience so visitors can browse it directly from the web.

Other benefits include minimizing data usage, being discoverable as well as shareable, higher level of security, more engaging content, reliability and fast site speed.

Why choose Magento over Shopify for your eCommerce business?

Today Magento and Shopify are the leading platforms to develop online stores. You have to decide which one to use. As it is a major decision you need to know which is better for your purpose. We look at reasons why you should use Magento instead of Shopify for your eCommerce business.

Large Magento community – Compared to Shopify Magento has a larger developer community. So, if you get stuck at some point in using Magento you can approach the large Magento community to help you out. Chances are that somebody has already come up with a solution for your problem. Even if it is a fresh problem it will be solved efficiently in minimum time. The community consists of skilled and experienced Magento developers ready to help you build as well as maintain Magento stores. The Magento forum is huge in terms of size and eager to help out newbies.

More freedom – Magento offers more flexibility and freedom in the design of your store. So, you can come up with a store having a personal touch as well as originality which will stand out from the crowd.

Less cost – Magento is an open source platform. Hence it is free to use. So, if you are a start-up or small business with a limited budget Magento is the obvious choice economically.

Superior B2B features and functionality – Magento comes with a host of useful B2B capabilities. It is significantly ahead of Shopify in this area.

Scalability – No business remains of the same size forever. With the passage of time there will be more customers and the business needs to grow its capabilities as well as size accordingly. Magento scores over Shopify in terms of seamless scalability.

Templates and Themes – Magento has a higher number of templates and themes available than Shopify. As a result, Magento sites can have variety in terms of appearance and ease of navigation.

Better for large online stores – Magento is designed for different sized online stores. Shopify is hindered by restrictions as compared to Magento.

SEO – Magento is superior to Shopify in terms of SEO friendliness. Your store needs to rank higher than competitor sites to capture as well as retain business.

Performance and speed – Potential customers are quick to desert a site if the loading speed is slow. Hence your online store should offer fast loading speed in order to survive in the intensely competitive market. Magento has CDN (Content Delivery Network) setup as well as advanced cache mechanisms enabling it to offer superior speed and performance over Shopify.

Designed for global market – Today online trade spans multiple languages and currencies. Magento is more suitable for the international market than Shopify.

As you have learnt Magento development has an edge over Shopify development. Remember that a small advantage can be the difference between success and failure in the eCommerce space.

Mobile Commerce

Boost Sales of Your Magento Store Via Mobile Commerce

Magento is an open source e-commerce platform created using PHP. Earlier most of the online shopping used to take place using desktops. But that trend has changed. More and more people are purchasing Internet-enabled mobile devices. Not only do they browse for information via mobile, they check their email, chat with others as well as buy products and/or services via their respective mobile devices. Hence your Magento Store must be updated to be mobile friendly. In other words It should be suitably optimized to carry out mobile commerce. We look at ways to ramp up the sales of your Magento store  via mobile commerce.

Enhance the loading speed – The loading speed should be a top priority. Make sure the store loads within 2-3 seconds. If it takes more time than that to load it will result in an unacceptable abandonment rate. You need to leverage techniques such as implementation of AMP protocols, caching as well as image optimization to achieve the minimum loading time.

Get rid of invasive ads as well as pop-ups – Frequently the mobile experience is adversely affected by invasive ads as well as pop-ups. Visitors get annoyed and abandon the store without completing the shopping journey. Hence keep ads and popups minimum and concentrate on showing only relevant and useful offers to the visitors.

The checkout process should be made short as well as intuitive- Every online seller’s final objective is conversion. A brief as well as seamless checkout process results in the maximum conversions. If the checkout process is not optimized for the mobile platform you will lose out on many customers as most of them use mobile devices to make purchases. As the screen size is usually small make sure the content is concise, forms easy to enter as well as buttons be easy to see and click.

Make the store navigation user friendly – The appearance of the Magento store is important. Equally or more important is the user experience. The latter is mainly determining by the navigation which ought to be intuitive as well as user friendly. Moreover, it ought to be seamless for shopping on both the web and mobile device. You may have to delete certain pages or elements to fit the mobile platform. However, the relevant elements ought to be clickable, available as well as easily accessible. Designing mobile friendly navigation is both an art and science. With practice you only become better as well as adept in it.

Employ optimized images as well as videos- Make sure that the store’s videos as well as images are well optimized. Folk judge the products by their images and videos while shopping. Hence images as well as videos are very important. Too small files will diminish quality while too large files will adversely affect the loading speed. The keyword is balance. Zero in on an optimal size with acceptable appearance as well as acceptable loading speed.

 

Magento Mobile App Development

Top Factors that Make Magento Mobile App Development Successful

We take a look at the main factors due to which Magento mobile app development is successful.

  • Flexibility

Magento is flexible. You can tailor the entire system as per the product and/or services you’re selling. In the future you can reset or manage attributes without altering the admin panel.

  • Usage of mobile wallet

The use of mobile wallets is rising. Users are slowly becoming comfortable with online payments. The latter are increasing at a quick pace. The trend is to include the maximum number of payment methods to facilitate online payments.

  • Ability to gather relevant customer data

You can watch as well as control the entire system. It is possible to collect useful data regarding customers such as their likes and browsing behaviour. There are support tools which give an exhaustive report regarding the mobile app’s usage and performance as well as factors that are the reason for malfunctions.

  • Popularity of conversational interfaces

Humans love to interact. A desirable feature of a mobile app is being able to discuss one’s choices with co-shoppers, sellers as well as customer care personnel. These conversational interfaces enhance the shopping experience as well as develop a trustworthy reputation for businesses.

  • Virtual assistants

Popularly referred to as chatbots, these intelligent assistants provide useful services to customers such as aiding them to browse the store and search for specific products, do payments and answer queries related to product return as well as exchange.

  • Ecommerce friendly features

These include simple navigation, simple check-out, synchronous as well as seamless order processing, multiple payment gateway support.

  • Voice searches

Simply put voice search is using a search engine by speaking instead of typing. It makes search more interactive.

  • Superior design features

Magento has an excellent responsive front-end design. The customers find it easy and convenient to use Magento mobile apps.

  • Usage of Virtual reality and Augmented reality

VR or Virtual Reality is an artificial computer produced simulation of a real-life scenario. It makes the user feel like they are experiencing the simulated reality first-hand. AR or Augmented Reality is a technology that mounts computer produced enhancements on top of an existing reality with the purpose of making it more meaningful via the ability to interact with it.

Other factors to make a Magento Mobile App a success include uncluttered interface, judicious employment of filters, condensed navigation, animated designs, informative shopping cart screen, push notifications and others.

 

Benefits of big data in ecommerce

Benefits of Big Data in ecommerce Platforms

‘Big Data’ is a term employed to describe a very large sized collection of data. The data is so vast as well as complex such that none of the conventional data management tools have the capability to store it or properly process it. We take a look at how the usage of big data proves immensely useful to ecommerce platforms.

  • Give customers a superior experience

Certain entities leverage big data to pinpoint possible frauds as well as safeguard the identity of shoppers. It is now possible to prevent credit card fraud in real time. Sellers need not compete by pricing alone. Big data can be used to deliver a seamless, personalized as well as pleasing experience to all kinds of shoppers.

  • Bring down the instances of shopping cart abandonment

It is an overwhelming task to track why potential customers don’t complete the purchase online. Big data analysis lets you know the reasons with ease. This knowledge helps offer a better selling proposition to purchasers leading to reduction in shopping cart abandonment.

  • Shopper analysis

Big data helps in developing accurate shopper profiles. E-commerce sites can determine visitor’s preferences such as the timings when they mostly shop or their favorite products. Using this information, you can better target potential customers with offers.

  • Enhanced customer service

Customer service is key in ecommerce. It is far easier to retain customers than getting new ones. Also repeat customers spend more than first time customers. Big data enables tracking of delivery times as well as levels of customer satisfaction. So, you are aware of the potential problems and proceed to rectify them before a customer uses your ecommerce platform.

  • Provide more personalized interactions

E-commerce websites track visitor’s activities and use their purchase as well as navigation history to deliver more personalized services. Examples are smart suggestions as well as interactive reminders based on how you interact with the website. For example, if you are buying a laptop from the site, a list of various computer peripherals will come in the suggestions.

  • Accurate predictions

Big data helps enterprises to anticipate future trends as well as better assess future demand. Thus, inventory can be ordered, the delivery system put in place, offers determined and sales campaign planned. Big data consists not only of data on the website but also of various social channels. Thus, a comprehensive and potent sales campaign can be put in place to maximize sales as well as profits.

  • Reach out customers at the right place and through the right communication channel

Big data in Magento ecommerce platforms helps contact customers as well as prospects when they are ready to purchase, on their preferred channel (social media, SMS, email) in the most appropriate location (driving their vehicle, at work, at the mall, at home).

Magento Ecommerce Mobile App Trends

Top Magento Ecommerce Mobile App Trends and its Future

Magento is an extremely popular and powerful eCommerce platform. This is the era of smartphones and mobile apps. People use mobile apps to search for products and/or services. Mobile apps let you know the details, advantages and various uses of a particular product or service.

Chat and shop

Artificial Intelligence will be increasingly leveraged to give a superior shopping experience for potential customers. Chatbots are available anytime and are extremely user-friendly. Users find it very useful for getting relevant information and guidance while shopping. Artificial Intelligence drives contemporary mobile app features including personalized experience, recommendation engines as well as behavioral targeting. Chatbots are nothing but an AI tool that carries out human-like chats with potential customers. The advantage of using them is lower operational expenses as well as improved productivity.

Virtual reality e-commerce

The use of virtual reality to showcase products is on the rise. It lets you explore the showroom visually. Thanks to virtual visualization you get a real life like experience of products.

Augmented Reality

AR provides the following benefits. It creates an engaging shopping experience for users. Users can modify and customize selections. AR enables users to visually comprehend the functionality of any product. Users are able to have a 3D experience of selecting the virtual products by augmenting the real products. This reduces the return of products.

Voice Search

Instead of typing out lengthy keywords users can verbally communicate with the app. Also talking can take place while simultaneously doing other activities such as driving, walking and more.

Mobile Digital Assistants

Mobile Digital Assistants considerably bring down the time consumed by users in browsing, shipping as well as payment steps. M and Magic are two instances of MDAs.

Mobile Wallet Usage

People are gaining confidence in using mobile wallets. Thanks to the watertight security offered customers are beginning to trust as well as use this payment option. No wonder more and more folk are using mobile wallets to make payments for products and/or services. The security and ease of use will only increase in the future making online payment a breeze as well as extremely secure.

Wearables and IoT

Wearables deliver stand-alone functionality but at the same time need mobile app services such as calling. Using wearables and IoT you can inspect the product and test it for efficiency as well as effectiveness.

Leveraging cloud technology

The device being used cannot store all of the elements of the magento mobile app. Hence cloud is used which makes the app occupy minimum space, save money, deliver faster performance as well as be highly secure and resistant to cyber attacks or damage to the device.

one site for both B2B and B2C

Benefits of having one site for both B2B and B2C

Today’s trend involves enterprises selling to consumers as well as other enterprises to ramp up their sales volume and boost respective market share. Businesses that either manufacture a particular product or trade in big volumes can leverage economies of scale thus realizing large margins by direct selling to the customer instead of selling to other businesses which involves giving a bulk discount.

A good example of selling to both enterprises and individual customers is the manufacturer. Most of the time the latter cannot sell sufficient items directly to individual customers and have to depend on sales made through the B2B route. Many entities want to eliminate the middleman by going down the direct to customer sales route and making much more profit than before.

Usually, several businesses have separate sites for B2B and B2C sales. There are two reasons for this policy. Firstly, the nature and market for the 2 sales modes are quite different. The second reason is that this practice makes operations relatively simple.

We look at the advantages of having a single unified site for both B2B and B2C.

  • All products for sale are listed at one place

Businesses can manage all products at a time as they are stored in a single database. There are no complications that arise when simultaneously managing multiple catalogues.

  • Easier to cross sell

As information of both type of customers are available enterprises can cross-sell with much more ease than when B2B and B2C sites are different.

  • Ramps up SEO ranking

A single site is easier to work on than 2 sites from a SEO’s perspective. Having 2 sites may also confuse site visitors.

  • Reduces the technical burden

As there is only a single theme as well code base to handle the technical load is less. From the technical perspective resources such as time, money and effort are saved when there is a single site instead of two.

  • Offer a better experience to B2B purchasers

In a single site, B2B buyers can search, get information regarding the product and purchase swiftly on the lines of individual customers. Time is not wasted in commuting to a store or having telephonic conversations.

  • Simplifies the marketing aspect

If an enterprise has a single site as well as brand customers will find it easier to recognize the company. It is observed that often folk get confused with the brand names which results in purchasing the incorrect item. A single brand simplifies all the marketing and promotional effort.

  • Brings down expenses

By just having one website there will be less requirement of staff as well as infrastructure. The selling model is optimal as both individual customers and organizations are catered to.

  • Ease of integration

By having a single website only one entity has to be integrated with important systems such as CRM, ERP and others. All systems will work from one place and there is no necessity of separate integrations.

The trend of a single site for both modes of ecommerce Website business is likely to soar in the near future with entities such as Amazon already adopting it.

Magento Business Intelligence

Magento Business Intelligence – Business Analytics for eCommerce

Magento Business Intelligence is a state-of-the-art data analytics tool for eCommerce. It supplies valuable insights that businesses require about promotions, customers as well as products. The following are some of the features.

Mature Tool for eCommerce Business

Business analysis is necessary for all business activities particularly for eCommerce enterprises. Magento Business Intelligence has sophisticated tools to implement an in-depth analysis of your enterprise’s data.

Advanced Dashboard for B2B Merchants

Magento has expertise in every aspect of eCommerce. Employing this knowledge, they have come up with useful dashboards for the B2B merchants. They realize what kind of data is necessary as well as will help your enterprise. That data is put at your fingertips by Magento 2 Business Intelligence.

Seamless Integrations with 3rd Party Services

Magento Business Intelligence is built to integrate with APIs as well as 3rd party data sources. Enterprises can leverage these integrations to achieve much more than what was possible in the past.

Old techniques were not convenient

To identify fresh growth opportunities in eCommerce enterprises, require much more than simply web traffic data as well as transaction records. It is not an easy task to study customer behaviour through many different data sources as well as formats. The need of the hour is business intelligence to analyze the important customers, products as well as promotions and share useful insights across the enterprise.

The reasons to leverage business analytics

Data is valuable. Enterprises employing analytics are 5 times more likely to arrive at swifter as well as better informed decisions. On many occasions we are ignorant about which KPIS are to be employed to ramp up business productivity. Even in a sole enterprise different teams employ different data. Magento Business Intelligence empowers merchants with consistency which they can introduce across their enterprise.

Benefits of Business Intelligence

Via Magento Business Intelligence all customers’ behaviour can be tracked. Also, the most important customers can be pinpointed and enterprises can come to know of channels that deliver the highest return on investment made. As a result, businesses can implement data-driven decisions to make the shopping experience better, design targeted campaigns as well as know how to invest money to get optimum results.

One of the reasons why Magento is so widely used is the high customizability it offers. Using Business Intelligence enterprises can

  • make use of the user-friendly interface
  • restrict what metrics is visible to other users
  • store all the important data from multiple sources in a central repository that can be accessed from any place you are located in
  • define the metrics enterprises desire to have along with automatically updated reports.

The main metrics Magento Business Intelligence empowers are:

  • Customer Lifetime Value
  • Segmented data for personalization
  • Top Performing Channels
  • Cohort Analysis
Magento eCommerce Business

Use of Magento eCommerce Business Intelligence (BI) for B2B Companies

Magento Business Intelligence is a comprehensive data analytics solution specifically designed to aid enterprises to extract value from data as well as ramp up their business further. The potent tool consolidates Magento extensions, third-party solutions as well as the data from the database to deliver useful analytics insight to take your business on an upward curve.

Features of Magento BI

  • It enables you to retrieve data straight from your Customer Relationship Database. It is not necessary to import anything.
  • It monitors customer behavior. This enables you to identify which channel will deliver a high return on investment.
  • It is highly customizable. It can be aligned to suit your business requirements. It has the ability to integrate your business systems with itself.
  • As it is cloud based you can log in from any geographical location.
  • It stores critical data from diverse sources in a single location for easy access.
  • It permits you to define your preferred metrics with the facility of receiving automatically updated reports.

How Magento BI can aid ecommerce businesses

  • Leveraging Magento BI can enable your ecommerce business to obtain fresh customers. The insights that it provides you in the field of customer behavior helps you identify the places there are relatively larger profit margins. This will help you make informed decisions on product categories. You will be able to choose categories that have a relatively higher profit based on the insights provided above.
  • It can support the management in the latter’s effort to retain repeat customers. Managers can analyze the data produced to identify which customers are responsive and ramp up revenue. This way BI contributes to relatively higher business efficiency.
  • For those ecommerce enterprises that make use of ads, Magento BI can help ramp up their efficiency. Ecommerce enterprises that have harnessed Magento BI have realized up to 70% increase in ad efficiency.
  • Magento BI can also be leveraged the improve decision making in ecommerce businesses. Decisions are reported to be fivefold faster thanks to Magento BI. This is possible due to the integration of the BI tool with all sorts of data from the enterprise.
  • Advantages of Business Analytics for Magento B2B Marketing
  • B2B enterprises have specific requirements when it comes to harnessing data. Magento BI provides data-driven dashboards for B2B merchants.
  • Enable multiple opportunities for enterprise commerce
  • Attract, Convert and Retain Clients
  • Save resources in terms of time and money with advanced analytics insights.