Magento Mobile App Development

Top Factors that Make Magento Mobile App Development Successful

We take a look at the main factors due to which Magento mobile app development is successful.

  • Flexibility

Magento is flexible. You can tailor the entire system as per the product and/or services you’re selling. In the future you can reset or manage attributes without altering the admin panel.

  • Usage of mobile wallet

The use of mobile wallets is rising. Users are slowly becoming comfortable with online payments. The latter are increasing at a quick pace. The trend is to include the maximum number of payment methods to facilitate online payments.

  • Ability to gather relevant customer data

You can watch as well as control the entire system. It is possible to collect useful data regarding customers such as their likes and browsing behaviour. There are support tools which give an exhaustive report regarding the mobile app’s usage and performance as well as factors that are the reason for malfunctions.

  • Popularity of conversational interfaces

Humans love to interact. A desirable feature of a mobile app is being able to discuss one’s choices with co-shoppers, sellers as well as customer care personnel. These conversational interfaces enhance the shopping experience as well as develop a trustworthy reputation for businesses.

  • Virtual assistants

Popularly referred to as chatbots, these intelligent assistants provide useful services to customers such as aiding them to browse the store and search for specific products, do payments and answer queries related to product return as well as exchange.

  • Ecommerce friendly features

These include simple navigation, simple check-out, synchronous as well as seamless order processing, multiple payment gateway support.

  • Voice searches

Simply put voice search is using a search engine by speaking instead of typing. It makes search more interactive.

  • Superior design features

Magento has an excellent responsive front-end design. The customers find it easy and convenient to use Magento mobile apps.

  • Usage of Virtual reality and Augmented reality

VR or Virtual Reality is an artificial computer produced simulation of a real-life scenario. It makes the user feel like they are experiencing the simulated reality first-hand. AR or Augmented Reality is a technology that mounts computer produced enhancements on top of an existing reality with the purpose of making it more meaningful via the ability to interact with it.

Other factors to make a Magento Mobile App a success include uncluttered interface, judicious employment of filters, condensed navigation, animated designs, informative shopping cart screen, push notifications and others.


Benefits of big data in ecommerce

Benefits of Big Data in ecommerce Platforms

‘Big Data’ is a term employed to describe a very large sized collection of data. The data is so vast as well as complex such that none of the conventional data management tools have the capability to store it or properly process it. We take a look at how the usage of big data proves immensely useful to ecommerce platforms.

  • Give customers a superior experience

Certain entities leverage big data to pinpoint possible frauds as well as safeguard the identity of shoppers. It is now possible to prevent credit card fraud in real time. Sellers need not compete by pricing alone. Big data can be used to deliver a seamless, personalized as well as pleasing experience to all kinds of shoppers.

  • Bring down the instances of shopping cart abandonment

It is an overwhelming task to track why potential customers don’t complete the purchase online. Big data analysis lets you know the reasons with ease. This knowledge helps offer a better selling proposition to purchasers leading to reduction in shopping cart abandonment.

  • Shopper analysis

Big data helps in developing accurate shopper profiles. E-commerce sites can determine visitor’s preferences such as the timings when they mostly shop or their favorite products. Using this information, you can better target potential customers with offers.

  • Enhanced customer service

Customer service is key in ecommerce. It is far easier to retain customers than getting new ones. Also repeat customers spend more than first time customers. Big data enables tracking of delivery times as well as levels of customer satisfaction. So, you are aware of the potential problems and proceed to rectify them before a customer uses your ecommerce platform.

  • Provide more personalized interactions

E-commerce websites track visitor’s activities and use their purchase as well as navigation history to deliver more personalized services. Examples are smart suggestions as well as interactive reminders based on how you interact with the website. For example, if you are buying a laptop from the site, a list of various computer peripherals will come in the suggestions.

  • Accurate predictions

Big data helps enterprises to anticipate future trends as well as better assess future demand. Thus, inventory can be ordered, the delivery system put in place, offers determined and sales campaign planned. Big data consists not only of data on the website but also of various social channels. Thus, a comprehensive and potent sales campaign can be put in place to maximize sales as well as profits.

  • Reach out customers at the right place and through the right communication channel

Big data in Magento ecommerce platforms helps contact customers as well as prospects when they are ready to purchase, on their preferred channel (social media, SMS, email) in the most appropriate location (driving their vehicle, at work, at the mall, at home).

Magento Ecommerce Mobile App Trends

Top Magento Ecommerce Mobile App Trends and its Future

Magento is an extremely popular and powerful eCommerce platform. This is the era of smartphones and mobile apps. People use mobile apps to search for products and/or services. Mobile apps let you know the details, advantages and various uses of a particular product or service.

Chat and shop

Artificial Intelligence will be increasingly leveraged to give a superior shopping experience for potential customers. Chatbots are available anytime and are extremely user-friendly. Users find it very useful for getting relevant information and guidance while shopping. Artificial Intelligence drives contemporary mobile app features including personalized experience, recommendation engines as well as behavioral targeting. Chatbots are nothing but an AI tool that carries out human-like chats with potential customers. The advantage of using them is lower operational expenses as well as improved productivity.

Virtual reality e-commerce

The use of virtual reality to showcase products is on the rise. It lets you explore the showroom visually. Thanks to virtual visualization you get a real life like experience of products.

Augmented Reality

AR provides the following benefits. It creates an engaging shopping experience for users. Users can modify and customize selections. AR enables users to visually comprehend the functionality of any product. Users are able to have a 3D experience of selecting the virtual products by augmenting the real products. This reduces the return of products.

Voice Search

Instead of typing out lengthy keywords users can verbally communicate with the app. Also talking can take place while simultaneously doing other activities such as driving, walking and more.

Mobile Digital Assistants

Mobile Digital Assistants considerably bring down the time consumed by users in browsing, shipping as well as payment steps. M and Magic are two instances of MDAs.

Mobile Wallet Usage

People are gaining confidence in using mobile wallets. Thanks to the watertight security offered customers are beginning to trust as well as use this payment option. No wonder more and more folk are using mobile wallets to make payments for products and/or services. The security and ease of use will only increase in the future making online payment a breeze as well as extremely secure.

Wearables and IoT

Wearables deliver stand-alone functionality but at the same time need mobile app services such as calling. Using wearables and IoT you can inspect the product and test it for efficiency as well as effectiveness.

Leveraging cloud technology

The device being used cannot store all of the elements of the magento mobile app. Hence cloud is used which makes the app occupy minimum space, save money, deliver faster performance as well as be highly secure and resistant to cyber attacks or damage to the device.

one site for both B2B and B2C

Benefits of having one site for both B2B and B2C

Today’s trend involves enterprises selling to consumers as well as other enterprises to ramp up their sales volume and boost respective market share. Businesses that either manufacture a particular product or trade in big volumes can leverage economies of scale thus realizing large margins by direct selling to the customer instead of selling to other businesses which involves giving a bulk discount.

A good example of selling to both enterprises and individual customers is the manufacturer. Most of the time the latter cannot sell sufficient items directly to individual customers and have to depend on sales made through the B2B route. Many entities want to eliminate the middleman by going down the direct to customer sales route and making much more profit than before.

Usually, several businesses have separate sites for B2B and B2C sales. There are two reasons for this policy. Firstly, the nature and market for the 2 sales modes are quite different. The second reason is that this practice makes operations relatively simple.

We look at the advantages of having a single unified site for both B2B and B2C.

  • All products for sale are listed at one place

Businesses can manage all products at a time as they are stored in a single database. There are no complications that arise when simultaneously managing multiple catalogues.

  • Easier to cross sell

As information of both type of customers are available enterprises can cross-sell with much more ease than when B2B and B2C sites are different.

  • Ramps up SEO ranking

A single site is easier to work on than 2 sites from a SEO’s perspective. Having 2 sites may also confuse site visitors.

  • Reduces the technical burden

As there is only a single theme as well code base to handle the technical load is less. From the technical perspective resources such as time, money and effort are saved when there is a single site instead of two.

  • Offer a better experience to B2B purchasers

In a single site, B2B buyers can search, get information regarding the product and purchase swiftly on the lines of individual customers. Time is not wasted in commuting to a store or having telephonic conversations.

  • Simplifies the marketing aspect

If an enterprise has a single site as well as brand customers will find it easier to recognize the company. It is observed that often folk get confused with the brand names which results in purchasing the incorrect item. A single brand simplifies all the marketing and promotional effort.

  • Brings down expenses

By just having one website there will be less requirement of staff as well as infrastructure. The selling model is optimal as both individual customers and organizations are catered to.

  • Ease of integration

By having a single website only one entity has to be integrated with important systems such as CRM, ERP and others. All systems will work from one place and there is no necessity of separate integrations.

The trend of a single site for both modes of ecommerce Website business is likely to soar in the near future with entities such as Amazon already adopting it.

Magento Business Intelligence

Magento Business Intelligence – Business Analytics for eCommerce

Magento Business Intelligence is a state-of-the-art data analytics tool for eCommerce. It supplies valuable insights that businesses require about promotions, customers as well as products. The following are some of the features.

Mature Tool for eCommerce Business

Business analysis is necessary for all business activities particularly for eCommerce enterprises. Magento Business Intelligence has sophisticated tools to implement an in-depth analysis of your enterprise’s data.

Advanced Dashboard for B2B Merchants

Magento has expertise in every aspect of eCommerce. Employing this knowledge, they have come up with useful dashboards for the B2B merchants. They realize what kind of data is necessary as well as will help your enterprise. That data is put at your fingertips by Magento 2 Business Intelligence.

Seamless Integrations with 3rd Party Services

Magento Business Intelligence is built to integrate with APIs as well as 3rd party data sources. Enterprises can leverage these integrations to achieve much more than what was possible in the past.

Old techniques were not convenient

To identify fresh growth opportunities in eCommerce enterprises, require much more than simply web traffic data as well as transaction records. It is not an easy task to study customer behaviour through many different data sources as well as formats. The need of the hour is business intelligence to analyze the important customers, products as well as promotions and share useful insights across the enterprise.

The reasons to leverage business analytics

Data is valuable. Enterprises employing analytics are 5 times more likely to arrive at swifter as well as better informed decisions. On many occasions we are ignorant about which KPIS are to be employed to ramp up business productivity. Even in a sole enterprise different teams employ different data. Magento Business Intelligence empowers merchants with consistency which they can introduce across their enterprise.

Benefits of Business Intelligence

Via Magento Business Intelligence all customers’ behaviour can be tracked. Also, the most important customers can be pinpointed and enterprises can come to know of channels that deliver the highest return on investment made. As a result, businesses can implement data-driven decisions to make the shopping experience better, design targeted campaigns as well as know how to invest money to get optimum results.

One of the reasons why Magento is so widely used is the high customizability it offers. Using Business Intelligence enterprises can

  • make use of the user-friendly interface
  • restrict what metrics is visible to other users
  • store all the important data from multiple sources in a central repository that can be accessed from any place you are located in
  • define the metrics enterprises desire to have along with automatically updated reports.

The main metrics Magento Business Intelligence empowers are:

  • Customer Lifetime Value
  • Segmented data for personalization
  • Top Performing Channels
  • Cohort Analysis
Magento eCommerce Business

Use of Magento eCommerce Business Intelligence (BI) for B2B Companies

Magento Business Intelligence is a comprehensive data analytics solution specifically designed to aid enterprises to extract value from data as well as ramp up their business further. The potent tool consolidates Magento extensions, third-party solutions as well as the data from the database to deliver useful analytics insight to take your business on an upward curve.

Features of Magento BI

  • It enables you to retrieve data straight from your Customer Relationship Database. It is not necessary to import anything.
  • It monitors customer behavior. This enables you to identify which channel will deliver a high return on investment.
  • It is highly customizable. It can be aligned to suit your business requirements. It has the ability to integrate your business systems with itself.
  • As it is cloud based you can log in from any geographical location.
  • It stores critical data from diverse sources in a single location for easy access.
  • It permits you to define your preferred metrics with the facility of receiving automatically updated reports.

How Magento BI can aid ecommerce businesses

  • Leveraging Magento BI can enable your ecommerce business to obtain fresh customers. The insights that it provides you in the field of customer behavior helps you identify the places there are relatively larger profit margins. This will help you make informed decisions on product categories. You will be able to choose categories that have a relatively higher profit based on the insights provided above.
  • It can support the management in the latter’s effort to retain repeat customers. Managers can analyze the data produced to identify which customers are responsive and ramp up revenue. This way BI contributes to relatively higher business efficiency.
  • For those ecommerce enterprises that make use of ads, Magento BI can help ramp up their efficiency. Ecommerce enterprises that have harnessed Magento BI have realized up to 70% increase in ad efficiency.
  • Magento BI can also be leveraged the improve decision making in ecommerce businesses. Decisions are reported to be fivefold faster thanks to Magento BI. This is possible due to the integration of the BI tool with all sorts of data from the enterprise.
  • Advantages of Business Analytics for Magento B2B Marketing
  • B2B enterprises have specific requirements when it comes to harnessing data. Magento BI provides data-driven dashboards for B2B merchants.
  • Enable multiple opportunities for enterprise commerce
  • Attract, Convert and Retain Clients
  • Save resources in terms of time and money with advanced analytics insights.
artificial intelligence can revolutionize Magento

How Artificial Intelligence Can Revolutionize Magento

Many ecommerce stores are powered by Magento. The popularity of the latter is growing by leaps and bounds every day. Though the artificial intelligence technology was relatively primitive in the past with the passage of time it has matured. Leveraging artificial intelligence has the potential to make Magento even more potent as well as powerful. We look at ways how the power of AI makes Magento more effective.

Virtual shopping assistants

Chatbots or virtual shopping assistants are a manifestation of AI that transforms as well as improves the online shopping experience. These intelligent virtual assistants inform the shoppers regarding the discounts offered and new products and/or services. The former also respond to customer’s queries as well as complaints. Experts predict that chatbots will fully take over the role of customer care in the near future as they work as well or even better than human customer care personnel.

Staves off frauds

Accepting payments and monetary transactions are major activities for ecommerce businesses. AI has the ability to detect fraudulent activities even in a clutter of transactions. Synergistic AI with Magento prevents frauds in an effective as well as seamless manner. Marrying AI with Magento results in superior precision as well as augmentation when bench marked against the human brain. There is a stellar judgement of behavioral as well as purchasing patterns. The dependency on human intervention is brought down resulting in minimal time expended to identify fraudulent transactions.

Targeted user experience

User experience determines success in the e-commerce arena as customers prefer to choose the vendors who provide them with the right information at the right time. Leveraging machine learning as well as cognitive computing, AI collects the big data of several users and employs it to craft targeted user experiences that compel customers to shop.

Enabling a seamless shopping experience

Currently, both B2B and B2C customers prefer Magento because of its advanced search options as well as an array of customized extensions. However, with AI’s sophisticated context-based search, store navigation becomes swifter and much more user-friendly. Now Natural Language Processing(NLP) will power semantics keywords search.

Personalization of mobile shopping

Mobile-only apps deliver a seamless user experience that users now expect. With time better presentation and processing of data will enhance the mobile shopping experience. AI will help personalize the mobile shopping experience by leveraging personal data of users and display items based on past requirements, preferences, budget and geographical location.

Magento B2B Ecommerce

Boost B2B eCommerce revenue and Market Growth with Magento

While most of us are familiar with B2C, B2B is different. The manner in which B2B customers order and the frequency is different from B2C customers. As per survey data, 93% of B2B purchasers favour online purchasing facilities and to make purchases directly from vendors. The demand is for a simple and intuitive online shopping process that can be comparable with B2C. If you don’t offer the same experience other players in the market will. Magento is just the platform to catapult your B2B business to the next level.

Shorter cycle to sell products

B2B demands an efficient online ordering system more than a good shopping experience. Magento provides a short and efficient method to buy items. Time is saved for both the seller and purchaser. The purchase process is simplified resulting in returning customers.

Offers ease of customization and integration

Magento is open source. Hence it can be customized as well as integrated with other systems. Sellers find it easier to customize their site to their exact requirements. Thanks to Magento you can have a B2B site which is both efficient and reflects your needs.

Leverages business intelligence

Magento comes with search as well as navigation tools that make it simple for prospective buyers to find what they want to in the site and search for the items they desire. The platform gives customers options taking their previous browsing habits and preferences into account.

SEO friendly

Using Magento the B2B site ranks higher in search engine results. This results in more prospective customers noticing the site resulting in more business.

Provide discounts and credit

B2B process is different from B2C. Magento helps give discounts if certain products are ordered in bulk. Old customers are also given better deals than new customers. Also, certain customers are allowed to make partial payments or given credit. The whole process is automated thanks to Magento which keep old customers loyal and pull in new customers. More customers means increased business which translates to more revenue as well as profits.

Responsive design

Today B2B eCommerce customers want to purchase on the go. They want anywhere anytime purchasing facility. Magento is a fully responsive platform and sites developed using it work well on any device. Today the trend is to use smartphones for shopping. Thanks to Magento the B2B site works seamlessly on mobile devices making shopping an easy and pleasant experience.

How to keep your Magento Store safe and secure

How to keep your Magento Store safe and secure

You are presently running your business through a Magento ecommerce store. Since your website is in the public domain it cannot escape being subject to malicious attacks. However, by taking adequate precautions you can prevent or limit damage to your Magento eCommerce store. We take a look at ways to keep your online store both safe and secure.

Update to the latest version of Magento

It may cost you some money, time and effort to upgrade to the latest version of Magento. However, it’s absolutely worth it. The latest version will have fixed the various security vulnerabilities of the older version.

Train your Employees

Employees should be discouraged to send sensitive data through personal emails or chat as these communication modes don’t have high level of security. The former should be imparted suitable training to keep vital data safe.

Choose a strong and complex password

Do not use an easy to guess the password. Also, don’t use passwords on the Magento store that you use on other sites. The password should be long and be a mixture of numerals, alphabets in both lower and upper cases as well as special characters. Never reuse old passwords and disable logins in case of multiple unsuccessful attempts by any user. This will prevent brute force attacks. Finally change the password regularly.

Take regular backups

Sometimes even the most secure sites are hacked. If you make it a practice to take regular backups of data the site may lose little or no data. However, make sure you store backups on a different server than your Magento site or on an external USB hard drive.

Have two-factor authentication

In today’s world, one layer of protection is not enough. There are Magento extensions available that provide two-factor authentication. Install them as soon as possible to make your site more secure.

Quality anti-virus software

Make sure the location where your site is stored has a reliable and state-of-the-art anti-virus software. This will prevent viruses and malware from infecting your store.

Employ only trusted Magento extensions

Your store is only secure as the weakest component in it. Make sure your Magento extensions are free of vulnerabilities and upgraded when new versions of the extensions are released in the market.

Other useful security strategies include using secure FTP, always using an encrypted connection, scanning your Magento site regularly, requesting the large Magento community for help and more.

What are Magento 2.2.2 features and offerings?

Magento 2.2.2 is an update launched soon after the release of Magento 2.2. The 2.2.2 version of Magento has major fresh features that improve the customer experience as well as give merchants deeper insights into their online enterprise. Also, there are many fixes as well as improvements to the main features. The Magento community has accomplished 96 bug fixes which have been incorporated in Magento 2.2.2.

Following is the list of new features in the recent release of Magento

  • The inclusion of dotmailer marketing automation system. It gives Magento a significant competitive edge over contemporary eCommerce platforms.

  • Introduction of the Magento Functional Testing Framework that enables rigorous functional testing and brings down significantly the efforts to do regression tests. The solution also aids in ramping up modularity as well as customizability.

  • Advanced Reporting leveraging Magento Business Intelligence. Obtain simple to use order, product as well as custom reports via the Magento admin to have fresh insights as well as make data-based decisions.

  • Improved Instant Purchase checkout submitted by Creatuity. The fresh improved Instant Purchase option employs previously existing shipping data as well as payment credentials to bypass steps during checkout. All customers need to do is just click the Instant Purchase button located below the Add to Cart button.

  • There is a fresh feature namely Magento Shipping. It offers built-in advanced multi-carrier shipping as well as fulfilment. Magento Shipping is along the lines of Temando which is an intelligent shipping platform providing support right from the shopping cart stage to final delivery.

Fixes as well as improvements

  • There is no support for the Indian Rupee currency to PayPal Express Checkout. Earlier certain Braintree refunds failed to function. This flaw has been fixed.

  • Earlier there used to be a storefront error on switching store views more than once. This has been corrected.

  • Now you can employ the Enter key along with a mouse click to search for particular tables in the Admin.

  • The platform does not create duplicate shipments when shipments along with bundled products are created by merchants using API.

Functional Fixes

  • A new property is that this e-commerce platform accepts coupon codes having special characters during the process of checkout.

  • The cache control headers have been improved.

  • It is now possible to save as well as duplicate a simple item. Earlier when users selected the Save and Duplicate option for a pre-existing simple product/item the action would not take place and error would be displayed.