SEO Tips for magento 2

Top SEO Tips For Magento 2 Ecommerce Store

Magento is a highly popular and rapid-growing, open-source e-commerce platform on earth, and there’s no question that Magento is a need in today’s e-trade market due to its progressive and massive customized capabilities. Whether you are a working professional and entrepreneur trying to construct your e-commerce site or a huge multi-channel retailer trying to increase your online presence and boom your conversions, Magento is your most reliable e-trade platform for growth. With it’s reconstructed modern merchant panel and improved search engine optimization features, Magento 2 is the new age platform every e-commerce CMS needs right now. But keeping it optimized for high search engine rankings is extremely important. Mentioned below are some SEO tips for Magento 2 e-commerce store

  1. Optimize Magento 2 Store URL- An e-commerce store consists of multiple pages through which your buyers can navigate. Generally, you would find these pages are divided into Homepage, Product Category, Product detail, Cart page, and Checkout. Each of these pages has its own URL. Keeping these URLs clean and well organized not only improves the user experience during navigation but also has a significant impact on the search engine crawlers.
  2. Optimize page load speed of Magento 2 E-commerce site-A slow-loading website always results in bad user experience but also tends to get your rankings on search engines lower. Optimizing your website very crucial if you wish to see your website on top Google rankings
  3. Avoid content plagiarism- These days the demand for unique content has significantly increased because of the fact that copied content is proscribed by Google under all circumstances. Hence, using unique, relevant and keyword-optimized content is very useful to keep up with the rankings.
  4. Make your website Mobile Friendly- Having an impact on small screens is helpful these days. Designing a responsive website promotes more and more visitors, hence making your Magento 2 e-commerce store.
  5. Optimize HTML sitemap- Using a third-party app to implement an HTML sitemap because Magento 2 does not provide you with this option. HTML sitemaps allow the search engine crawlers to carefully index your website.
  6. Set Up Google Search Console And Analytics- Google search console or Google webmaster tools can help you in keeping a record and manage your site’s performance. You can also track the web traffic of your site by using Google Analytics. This will help in designing better SEO strategies.
  7. Make your website more secure- Using HTTPS instead of HTTP is a smarter choice because you should be protecting the valuable data of your customers from online hackers. A secure website is a well-optimized website.

Professional Magento developers at magepoint.com understand the significance of optimizing a website for search engine rankings. If you’re looking for services to build a fully optimized Magento 2 e-commerce store then contact us at contact@magePoint.com

Magento Mobile App Development

Why Magento Mobile App Development is the Right Choice for your Business?

Magento is the most commonly used open-source e-commerce platform in the world. It is recognized and used by huge e-commerce websites such as eBay. It is well renowned for creating feature-rich and budget-friendly mobile apps. Magento’s contemporary architecture allows access to the e-merchants in multiple departments and imposes no restrictions on the ongoing business processes. If you’re looking for an online platform that is 100% responsive and allows customizations with its multiple extensions available, then Magento has everything to fulfil your needs. Along with its site like features and the improved versions, Magento mobile app development is the next big leap you want to take if you’re looking forward to making your business successful.

Here’s Top Points Why You need To Go With Magento Mobile App Development

  • Saves Time & Money- Magento Community Edition comes with an option for easy downloading. It offers you multiple options to choose from when it comes to selecting your hosting service. Moreover, the creation of your application is absolutely free of cost and comes with updates from the extensive community. Another added bonus is that the builder comes with a predefined layout along with some essential plugins which means you can launch your application right away.
  • One Page Checkout- The shopping experience at Magento has been kept minimal and optimized for the user. The user does not need to undergo the long checkout process or any kinds of registration which means the shopping experience remains short and simple. The end result is one-page checkout at the time of payments. All this is a part of Magento mobile development solutions.
  • Catalog Management- The Catalog Management at Magento allows proper management of products across diverse categories. Therefore, if your online application will include a wide range of categories and products then Magento will do the task of keeping them well managed across your page to make the user experience memorable. Moreover, you can also apply group updates with the help of the administration interface which helps in saving a lot of time.
  • Rapid Search-  Most of the times, a visitor exits from a website or an app when navigation or browsing is slow. Extra loading time makes the user lose interest in the application immediately that is why it leads to reduced sales. With quick search and better browsing experience, the customer sustains for a longer time at your app.
  • Security- Not only it provides the user with regular updates, but also offers a number of security extensions and patches to keep your application safe. If you wish to keep the site’s back end protected, then you can add an SSL certificate and run a two-step authentication process. One important thing to be noted is that all the Magento sites must comply with the PCI standards to keep the customer information secure.

magePoint provides you with reliable Mobile App Development solutions. As a development company, we help you integrate Magento’s features to your application to enhance customer experience and give an accurate direction to your vision.

Multi-vendor eCommerce platform

MULTI-VENDOR E-COMMERCE PLATFORM AND ITS FEATURES

An e-commerce platform where many sellers can get themselves registered, create their profiles and add their products that they want to sell is called a Multi-vendor eCommerce platform. Some of the examples are Amazon, Flipkart, Myntra, etc. It is a very smart way to sell your products effortlessly. All you need to do is upload the details of your product along with its image. These kinds of platforms have lately become very popular among people. It is a hassle-free way of selling your products to a large number of audience. This is the major reason behind the rapid growth of the e-Commerce world. There is a myriad of options available in the market that can be the potential platforms for your business but how to choose the right one? Mentioned below are the must-have features for Multi-vendor eCommerce Software-

Responsive Design- A multi-vendor e-commerce platform should have a responsive design that performs well on all devices like smartphones, laptops, tabs or any other portable devices. Responsive features of a website allow easier navigation on smaller screens and promote faster loading as well. All of these factors lead to better SEO.

Product Catalogue- These platforms allow the seller to design their very own product collection as well as keep a track of the stock available. Moreover, the catalogue category is so diverse that it is easy for the user to search the product he’s looking for. The admin just needs to approve the product. One the product is approved, then it gets listed in the marketplace.

Advanced Reports- The number of sales, customer reviews, ratings and other statistics can be easily tracked via your own dashboard. The report gives you all the details you need to know about your sales throughout the year. You can also create a personal invoice for your products.

Shipping and Taxes- Once the product is sold, a seller needs to make sure it is delivered to the customer in time. For that, multi-vendor platforms allow you to keep a track on your product. Moreover, you can remain in contact with the courier company which is shipping your package. You can also create your own tracking number and create the shipment yourself. Apart from the shipment, the taxes valid on each product will be applied and added to the invoice automatically, making things simpler for you.

Marketing Features- Marketing can be a game-changer for any online seller. It is one of the most crucial features for any business because of which online platforms allow you to do advertisement and marketing at a large scale. Blogs, social media posts, PPC advertisements are some of the ways that you can use to promote your product. This will surely fetch you a high number of audience and lead to increased sales.

Magento 2 SEO extensions

Best SEO Extensions for your Magento 2 Store

Magento has shown tremendous growth since its launch nine years ago. It is undoubtedly, a very efficient open-source software, built especially for e-commerce websites. In case you are thinking of building your online store then you can blindly trust Magento as a platform for your website. But the question is how to stand out in the crowd of millions of websites that are created every other day. The answer is straight but it isn’t easy to implement- SEO (Search Engine Optimization). It basically means to optimize your websites for search engines. SEO plays a very important role in shifting your website to the top rankings on search engines. The higher your website stays, the more visitors you can expect on your page. Mentioned below are 5 top Magento SEO plugins-

1. Magento 2 SEO Suite Ultimate Extension- Magento 2 SEO Suite Ultimate was launched by Mageworx is one of the topmost SEO plugins for Magento 2 that introduces you to a few of the most unique features offered by Magento core. This extension allows you to streamline your the meta tags, meta titles and meta description so that you can boost your store’s ranking at Google and various other search engines. It also sustains advanced Magento Rich Snippets and helps in SEO navigation to keep you away from duplicate content. It is one of those tools that will make your eCommerce store rock solid.

  • Advanced crawling and indexation settings
  • HTML sitemaps/ Enhanced XML sitemaps
  • Crosslinks for internal linking structure
  • 11 SEO templates to optimize metadata
  • Hreflang tags support
  • SEO Redirect & extended rich snippets
  • NEW Advanced Breadcrumbs & page optimization

2. Ultimate SEO Optimizer for Magento 2- Ultimate SEO Optimizer by FME Extensions is a complete package including 7 powerful tools to help you with all your SEO needs. It helps in increasing the visibility of your store across all the search engines by working on your e-store sitemaps. Some of the main features of this product have been mentioned below-

  • Auto-creation of SEO Meta Title, Description & Keywords
  • Generation of SEO Optimized Alt Tags for Product Images
  • Building XML & HTML Sitemaps for Store
  • Add Extended Google Rich Snippet Tags and a lot more

3. Improved Layered Navigation for Magento 2- This extension was built for fast AJAX product filtering and generating SEO friendly URLs. This helps in improving the customer experience by giving you features that make navigation on your website faster and better.

4. Google Rich Snippets for Magento 2- If you wish to have SEO benefits as well as conversion benefits then adding Rich Snippets will be a wise decision to make. Google Rich Snippets by Amasty is another tool you can go for to boost your website search ranks to the top on search engines. Creation of breadcrumbs, generating advanced snippets, faster website indexation are some of the services you can avail from this plugin.

5. Magento 2 WordPress Integration extension- We are all very much aware of the fact that the content is the true maker or breaker for any website. Therefore, it is strongly recommended to compile the best eCommerce platform with the best blogging solution- WordPress. Magento 2 WordPress Integration from FishPig allows you to add a WordPress blog to your Magento store very easily.

It doesn’t matter if your product is out-of-the-box or if you an impeccable layout but if you eliminate SEO, it will have a deleterious impact on your business. These extensions will immediately supercharge your e-commerce store and bring you high numbers. If you’re looking for Magento 2 services, then magePoint is here to help you throughout the process. Check out our services to know more.

Magento Security Patches

Magento Security Patches and its Benefits

Magento is one of the leading e-commerce platforms. There are naturally higher chances for hackers to attack Magento and its users. These attacks might cause security issues leading to bugs and glitches in the core codes. When these security issues are fixed, the code that has fixed the bug needs to be updated in the existing Magento sites. Usually, these fixes are in the form of code changes commonly known as “patches”. Magento recently came up with self-installing patch scripts that include all the updates to fix the security issues detected. The patch script is located in the existing code files of Magento and applies updates to the required files and saves the result. Whenever there is a new security patch is released, Magento will also release an updated version of the application that includes the new patch and all previously updated security patches. All you need to do is apply the new patch to previous versions of Magento.

If you wish to download Magento Security Patches, you can download it from the Technical Resources page on the Magento website. All the customers and partners of Magento are informed about the new patches and their availability via emails and through a pop-up message on the top of Magento’s admin section. The security patches available on Magento’s page with appropriate details, describing the vulnerability and the risk associated with it. This helps you in understanding the impact of the security issue and the fix.

Why Security Patches Are Important

It is always recommended to install the security patches as soon as possible because they will kee your vulnerable Magento store safe from any kind of hacking. Hacking can be harmful to your store because the hacker can easily exploit the vulnerability of your page. It can lead to website breaking even leaking your customer data. Negligence of these patches can cost you a huge fortune and you certainly do not want that.

Need To Install Magento Security Patches

magepoint can make the work easy for you. Experts on our websites can help you from the very first step i.e. choosing the right version of Magento for your store, to keep its functioning smooth, safe and secure. Professional developers of our team are constantly available for your support to assist you with all the security patches available at Magento. They will help you make the right choice, install, implement them without causing too much hustle or making a huge hole in your pocket. With the help of magepoint, you can assure complete security of your business without spending millions of dollars for the same. Just a few easy steps can give complete security to your business and peace of mind.

Magento 2 migration

How To Migrate From Magento 1 To Magento 2?

Currently Magento 1 is in the phasing out process. To ensure that your store operates smoothly you must migrate it to Magento 2. We look at how the migration is done.

Steps to take before the magento 1 to magento 2 migration process

  • Take a full backup of the Magento 1 store
  • Make a clone of the Magento 1 store. The live store shouldn’t be used for the migration process.
  • Examine the store. Keep the necessary parts and delete the remainder.
  • Verify whether the current extensions, themes as well as custom code are compatible with Magento 2
  • Migrate the data from the cloned database of the Magento store.
  • Delete outdated as well as useless data from the database such as compared products, logs, recently viewed products and others
  • Install a new copy of Magento 2 on the same hosting server where the Magento 1 store is located.

As per the official Magento documentation, migration to Magento 2 involves 4 different stages

  • Theme Migration
  • Extension Migration
  • Customizations Migration
  • Data Migration

1. Theme Migration

Magento 1 theme can’t be migrated directly to Magento 2. However, you may create a custom theme or install one of them from the Magento Marketplace.

2. Extension Migration

Magento 1 extensions will not work on Magento 2. Install the desired Magento extensions available on Magento Marketplace.

3. Customizations Migration

Mostly the custom code utilized by the Magento 1 store is compatible with Magento 2. You have to use the Code Migration Toolkit for migration purposes.

4. Data Migration

The final step is to move the Magento 1 settings and data to Magento 2. To do that you have to use the Magento 2 Data Migration Tool. With the help of the latter the entire data from the database of Magento 1 platform is migrated to the database of Magento 2 platform.

Before the installation of Data Migration Tool verify whether the version of the Magento 2 store and the Data Migration Tool are the same. Note that it is necessary to update the location of the Data Migration Tool package in the composer.json file to make it work.

The developer authentication keys have to be entered. Go to the Magento Marketplace. Sign in with the login credentials. Go to your profile and click Access Keys under My Products section.

Enter the username (public key) and password (private key). To create new keys use Create a New Access Key button.

– Configure Magento 2 Migration Tool

Before migrating any settings and data a config.xml file must be created in the relevant directory. Open config.xml in a code editor and enter the necessary code. Save the config.xml.

– Migrate Settings Using Magento 2 Data Migration Tool

You need to migrate the settings first. Navigate to the Magento 2 root directory via SSH terminal and run the necessary command which is as follows –

php bin/magento migrate:settings –reset <path to your config.xml>

Once the settings migration is over, a successful message will be displayed.

– Migrate Data Using Magento 2 Data Migration Tool

Data migration from Magento 1 platform to Magento 2 platform includes products, categories, orders, customers, wish lists, ratings, etc. To migrate data, run the following CLI command:

php bin/magento migrate:data –reset <path to your config.xml>

Once the data migration is completed a success message will be received by you.

If you would like further information, please do not hesitate to call us on +91-9560302277 or simply email us contact@magePoint.com

Top Benefits of Progressive Web Apps for ecommerce Store

Simply put progressive web applications are web applications that load similar to conventional webpages or websites. However, they provide user functionality such as device hardware access, working offline as well as push notifications which are traditionally the domain of native applications. A Progressive Web App (PWA) is a web app that leverages modern web capabilities to deliver an app-like experience to users. We take a look at how they benefit the contemporary app store.

Save time as well as resources for your ecommerce store Native apps consume additional time resources and efforts for supporting varied platforms such as Android and iOS. Because of this they are very pricy to build as well as maintain. On the other hand, a PWA implementation requires just a single codebase. This simplifies the process as well as brings down the expense associated with maintenance as well as development. You don’t have to develop separate apps for the Android and iOS platforms. As a result, a huge amount of resources are saved in terms of publishing, building as well as marketing the relevant apps. PWAs offer a superior as well as more convenient approach to offer app-like user experience for the clients rather than passing through a long procedure of distributing to the respective app stores.

Ensures being always up-to-date- Users need not have to frequently download as well as install update to obtain access to the latest version. As long as internet connectivity is present, PWAs ensure that the latest content is always available. This lets us publish fresh content to the PWA without compromising customer experience as it would be refreshed in an instant.

Provide cross browser facility – Just like certain websites PWAs operate cross-browser giving universal access to all visitors. They have to simply navigate to any browser and then immediately access the app. After being loaded on a particular browser they can operate seamlessly on different screen sizes such as desktop, mobile or tablet. A nicely designed and properly built PWA can guarantee that visitors get the best possible experience during browsing whatever device be employed by them.

No requirement of app stores- Progressive web apps aid enterprises to give fantastic app experience anytime visitors desire instead of being restricted to the app stores. For fresh visitors needing to download as well as install apps on their respective devices to complete an order is a needless action. They would prefer to be within the mobile browsers for a faster as well as more convenient way to complete their respective tasks. PWAs do away with the inconvenience of app stores by giving app-like experience so visitors can browse it directly from the web.

Other benefits include minimizing data usage, being discoverable as well as shareable, higher level of security, more engaging content, reliability and fast site speed.

Why choose Magento over Shopify for your eCommerce business?

Today Magento and Shopify are the leading platforms to develop online stores. You have to decide which one to use. As it is a major decision you need to know which is better for your purpose. We look at reasons why you should use Magento instead of Shopify for your eCommerce business.

Large Magento community – Compared to Shopify Magento has a larger developer community. So, if you get stuck at some point in using Magento you can approach the large Magento community to help you out. Chances are that somebody has already come up with a solution for your problem. Even if it is a fresh problem it will be solved efficiently in minimum time. The community consists of skilled and experienced Magento developers ready to help you build as well as maintain Magento stores. The Magento forum is huge in terms of size and eager to help out newbies.

More freedom – Magento offers more flexibility and freedom in the design of your store. So, you can come up with a store having a personal touch as well as originality which will stand out from the crowd.

Less cost – Magento is an open source platform. Hence it is free to use. So, if you are a start-up or small business with a limited budget Magento is the obvious choice economically.

Superior B2B features and functionality – Magento comes with a host of useful B2B capabilities. It is significantly ahead of Shopify in this area.

Scalability – No business remains of the same size forever. With the passage of time there will be more customers and the business needs to grow its capabilities as well as size accordingly. Magento scores over Shopify in terms of seamless scalability.

Templates and Themes – Magento has a higher number of templates and themes available than Shopify. As a result, Magento sites can have variety in terms of appearance and ease of navigation.

Better for large online stores – Magento is designed for different sized online stores. Shopify is hindered by restrictions as compared to Magento.

SEO – Magento is superior to Shopify in terms of SEO friendliness. Your store needs to rank higher than competitor sites to capture as well as retain business.

Performance and speed – Potential customers are quick to desert a site if the loading speed is slow. Hence your online store should offer fast loading speed in order to survive in the intensely competitive market. Magento has CDN (Content Delivery Network) setup as well as advanced cache mechanisms enabling it to offer superior speed and performance over Shopify.

Designed for global market – Today online trade spans multiple languages and currencies. Magento is more suitable for the international market than Shopify.

As you have learnt Magento development has an edge over Shopify development. Remember that a small advantage can be the difference between success and failure in the eCommerce space.

Mobile Commerce

Boost Sales of Your Magento Store Via Mobile Commerce

Magento is an open source e-commerce platform created using PHP. Earlier most of the online shopping used to take place using desktops. But that trend has changed. More and more people are purchasing Internet-enabled mobile devices. Not only do they browse for information via mobile, they check their email, chat with others as well as buy products and/or services via their respective mobile devices. Hence your Magento Store must be updated to be mobile friendly. In other words It should be suitably optimized to carry out mobile commerce. We look at ways to ramp up the sales of your Magento store  via mobile commerce.

Enhance the loading speed – The loading speed should be a top priority. Make sure the store loads within 2-3 seconds. If it takes more time than that to load it will result in an unacceptable abandonment rate. You need to leverage techniques such as implementation of AMP protocols, caching as well as image optimization to achieve the minimum loading time.

Get rid of invasive ads as well as pop-ups – Frequently the mobile experience is adversely affected by invasive ads as well as pop-ups. Visitors get annoyed and abandon the store without completing the shopping journey. Hence keep ads and popups minimum and concentrate on showing only relevant and useful offers to the visitors.

The checkout process should be made short as well as intuitive- Every online seller’s final objective is conversion. A brief as well as seamless checkout process results in the maximum conversions. If the checkout process is not optimized for the mobile platform you will lose out on many customers as most of them use mobile devices to make purchases. As the screen size is usually small make sure the content is concise, forms easy to enter as well as buttons be easy to see and click.

Make the store navigation user friendly – The appearance of the Magento store is important. Equally or more important is the user experience. The latter is mainly determining by the navigation which ought to be intuitive as well as user friendly. Moreover, it ought to be seamless for shopping on both the web and mobile device. You may have to delete certain pages or elements to fit the mobile platform. However, the relevant elements ought to be clickable, available as well as easily accessible. Designing mobile friendly navigation is both an art and science. With practice you only become better as well as adept in it.

Employ optimized images as well as videos- Make sure that the store’s videos as well as images are well optimized. Folk judge the products by their images and videos while shopping. Hence images as well as videos are very important. Too small files will diminish quality while too large files will adversely affect the loading speed. The keyword is balance. Zero in on an optimal size with acceptable appearance as well as acceptable loading speed.

 

Magento Mobile App Development

Top Factors that Make Magento Mobile App Development Successful

We take a look at the main factors due to which Magento mobile app development is successful.

  • Flexibility

Magento is flexible. You can tailor the entire system as per the product and/or services you’re selling. In the future you can reset or manage attributes without altering the admin panel.

  • Usage of mobile wallet

The use of mobile wallets is rising. Users are slowly becoming comfortable with online payments. The latter are increasing at a quick pace. The trend is to include the maximum number of payment methods to facilitate online payments.

  • Ability to gather relevant customer data

You can watch as well as control the entire system. It is possible to collect useful data regarding customers such as their likes and browsing behaviour. There are support tools which give an exhaustive report regarding the mobile app’s usage and performance as well as factors that are the reason for malfunctions.

  • Popularity of conversational interfaces

Humans love to interact. A desirable feature of a mobile app is being able to discuss one’s choices with co-shoppers, sellers as well as customer care personnel. These conversational interfaces enhance the shopping experience as well as develop a trustworthy reputation for businesses.

  • Virtual assistants

Popularly referred to as chatbots, these intelligent assistants provide useful services to customers such as aiding them to browse the store and search for specific products, do payments and answer queries related to product return as well as exchange.

  • Ecommerce friendly features

These include simple navigation, simple check-out, synchronous as well as seamless order processing, multiple payment gateway support.

  • Voice searches

Simply put voice search is using a search engine by speaking instead of typing. It makes search more interactive.

  • Superior design features

Magento has an excellent responsive front-end design. The customers find it easy and convenient to use Magento mobile apps.

  • Usage of Virtual reality and Augmented reality

VR or Virtual Reality is an artificial computer produced simulation of a real-life scenario. It makes the user feel like they are experiencing the simulated reality first-hand. AR or Augmented Reality is a technology that mounts computer produced enhancements on top of an existing reality with the purpose of making it more meaningful via the ability to interact with it.

Other factors to make a Magento Mobile App a success include uncluttered interface, judicious employment of filters, condensed navigation, animated designs, informative shopping cart screen, push notifications and others.