How convincing an online store for visitors, define how high you will hit the conversion rate mark. Yes, Magento already has many things in the pocket to serve the best. But if you’re performing the same old-days conversion rate optimizing strategy, you’re only destroying it.
As it’s not an immense amount of visitors that always matter, but potential customers willing to purchase, are responsible for your conversion boost.
To make it clear, let’s discuss short insights of Conversion Rate Optimization.
Short Conversion rate Optimization Insights-
To get a continued accelerating conversion rate, it’s crucial to well-optimize it. And the systemic process of increasing the percentage of website visitors is known as a Conversion Rate Optimization.
In this process, marketers estimate customers’ movements on the online store and also how they can improve site performance. This process aims to collect more and more conversion from site pages and customers touchpoints.
And to lead it successfully, you must have to add the following ingredients on the site.
Conversion Hyping Ingredients-
Web design- Appealing, navigational, visually hierarchical, fast loadable and on-the-mark content is the formula of ideal web sites. And most of these things count on designing your website.
Make search easy- Most of the time, a site visitor leaves the site, not because of price, but not serving something they are seeking.
Navigation- Make sure your site visitor can easily travel from one page or product to another. It should be responsive, logo link back to the home page, user-friendly language etc.
Product description- The product description is the marketing copy of your product, that define its value and proposition for potential customers. Imagine the good old days, when offline sellers explain products such as quality, price, speciality etc.
But today, in this digital era, all that you have to explain in a product description. So make sure you have explained everything in the product description, as it can make or break a sale.
Quality image- Product images are all that customers can see in your product. Yes! You try out to explain via words, but visuals are visuals. So make sure the product images you are using, have all in the shape of quality, attraction, size, shape, staff and type.
Video- Today, marketers try to serve emotion, sensation, real-feel of product all in the marketing plate. And the video is the best way to shape that all. Videos visually explain your products and give them an entire explore and product view.
Site speed- Site speed can be both an opportunity and disadvantage to collect visitors as prospect or lost-visitor, respectively. After clicking your site-link among all search engine results, if you don’t roll up within 3 seconds, visitors would not take a more one to switch to another site.
So ensure your site is performing well when it comes to site speed.
Mobile friendly- More than 50% of traffic comes from mobile devices. And if your site is not mobile-friendly, unfortunately, you’re missing that massive amount of traffic.
However, when it comes to Magento 2, the interface is touchscreen friendly. Plus, it is tables and mobile screen friendly, which means the Magento side means right side.
Easy checkout- Most of the time customers leave checkout midway because of the complicated procedure. So make sure you’ve optimized it well. And for that, you have to keep some points in mind, such as don’t ask for much information.
Also, to make easy product customization and user-friendly error validation, don’t forget to add multiple payment options. By this, users can make payments accordingly. And including these points to your site, you can boost the sale & conversion rate in the Magento store.
Optimize Conversion Rate & Boost Magento 2 Store Sale!
To optimize the conversion rate, you must have the best duo of Magento and professional Magento developers. After all, only an expert knows the right strategy to boost sales instantly.