Magento B2B eCommerce Solution
B2B eCommerce Solution
B2B ecommerce has been in existence for over 2 decades. Keep in mind B2B selling differs from B2C. B2B ecommerce is selling products and/or services between businesses online. Frequently B2B businesses believe that B2C eCommerce solutions will serve the purpose. However there exist fundamental differences between the two business models.
In the case of B2C if a customer likes an item he/she purchases it. The behaviour of B2B customers is different. Usually the order is bigger in value than in B2B. Hence multiple approvals from multiple stakeholders is required. In this type of business model product/service price is not fixed. Different prices are offered to different customers depending upon whether the purchaser is an old customer, the order is large and other factors. Sometimes discounts may be given to attract and retain customers.
The whole amount of the products/services need not be paid. Credit may be given and partial payment accepted. Flexible payment options are an integral part of B2B eCommerce solutions.
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