Tag Archives: Magento

Magento 2 SEO Tips

Top Tips to Boost The Conversion Rate of a Magento 2 eCommerce Store

No doubt, Magento 2 is one of the powerful platforms, to get a good conversion from e-commerce stores. But as some tips & tricks can be helpful to deliver more prominent, Magento 2 needs them too. As a savvy Magento Development Company, we serve the best possible to our clients and want you to obtain the best.

The latest survey on conversion rate reports- its only 2.35% for most of the typical business and the top one get almost 10% from their FB Ads. However, other states that only 22% of them are satisfied with their conversion rates.

Yes, Magento is known for its stunning features, but an expert tip can make it fly high. In this article, we will take you deep into the latest Magento 2 conversion booster tips, and fine-lined only useful details, so stay connected and keep rolling.

Top tips to boost Magento 2 e-commerce

1. Improve product description- It is the first interaction between your product and the customer. It helps them to experience the product through your words. They analyze if the product can fulfil their requirements or not.

When a potential customer lands on your site, the mentioned product features lead them in two ways. First, if they find targeting keywords that they are looking for, they directly lead to buy. And if they have a YES/No mind, features attract them to buy it.

2. Enable review and rating- According to a local review survey, 85% of shoppers trust online reviews. And why don’t they? In a scenario, when they can’t see & feel products physically, trusting someone who purchased already, is evident.

Magento 2 is packed with some mind-blowing reviews showcasing plugins to make it easy for your customers to see reviews and make decisions.

3. Enhance CTA button quality- “Call To Action” buttons are incoming doors to lead visitors to the action from the landing page. When visitors like your product or content, they think to move further, but what if he/she does not find the door to action.

In such cases, CTA buttons work like an incoming door to them. Whereas in Magento 2 you can make a variety of attractive CTA buttons that visitors like to click.

4. Improve site navigation- Magento 2 has the latest admin panel. It has a smooth design and easy navigation which at last smoothen the process for admin to users too.

However, it’s not always matters of designers and admins but customers too. Site navigation shows easy-going & engaging users. If a customer finds it efficient to move, then he moves to the final process.

5. Ignore complicated checkout process- Average shoppers leave the product before buying because of the complicated checkout process. When you add check out to your site, take some tips with you such as:

  • Add multiple checkout button
  • Provide a secure checkout process
  • Remove complications from fields such as numbers
  • Offer guest checkout option
  • Mobile-friendly checkout

Thanks to Magento 2, it has removed some steps from its check process. And fulfil all given golden rules. For example, the system fills out your credit card type and saves your time.

6. Optimise website for mobile devices- More than 2 billion shoppers make purchases from mobile devices in 2019. And no one can deny that 2020 is not revolution time for digitalization. If your website is well optimized for mobile devices, then only you can lead the boosting conversion rate race.

The latest internal API is best for creating and managing mobile apps. It also offers interaction with Google Universal Analytics, which helps in data collection and monitoring.

7. Categorize pages with filters- Filter helps to navigate visitors better and directs them towards the right products. From thousands of products and products categories, filter select as per customer needs is a direct way to personalization.

M2 Filters are great for organising your page results, to look at a specific subset of products or orders. This data can be analysed and monitored to keep track of customer behaviour in-store.

8. Ensure quick page load- Everyone is well-aware with the 3-second rule. A quick loading page is crucial in this fast running competitive market. If your website does not load with a click, there is not less option available. No matter how good you work on website designs, content, or anything else, if it does not load at the time, it’s good for nothing.

However, with Magneto 2, they have many stored features to boost the website.

9. Optimized price slider- Price can make visitors stay or leave your site. But if you have an optimized price slider, they can shop with their budgets. This kind of comfort provides them with a more personalization experience. Plus the easy-to-use price slider does it with ease.

Magento price sliders make it time-consuming for shoppers to compare prices and shop accordingly.

10. Personalizations matter- To target customers with the help of personal data, called personalization. If you want your customer to feel more connected, it is the best way to do it.

Here are some points you have to focus on:

  • Present purchase history
  • Smart emails
  • Use locations for specific content creation
  • Hyper- relevant visuals
  • Show own data-informed homepage

Closing Thoughts!

Magento is one of the best e-commerce platforms to drive conversion. But the implementation of these tips can boost your Magento store on the other levels. What you have to do is perform them correctly. However, if you want expert work with faster results, Hire Magento Developers with world-class expertise. After all, a high conversion rate is indicative of successful marketing and web design.

Pros and Cons : One Page and Multi page Checkout

The annoying process of checkout in eCommerce business is an impediment for lots clients. The fact is, maximum customers cancel their order placement all through checkout, when the process is lengthy or complex. It means, you need to enhance a lot of things to make it user-friendly. Because, bouncing back shoppers can harms your online sales.

So, why online store visitors abandon the shopping process?

Commonly, buying cart abandonment motives might be the very last rate or hidden delivery fee. however, the current studies show, that the multiplied quantity of clients abandon the checkout manner due to the tedious checkout steps. This means, you want to make this page extra user-friendly. You want to think huge and start a brand new innovative idea.

So let us induce what a customer may be looking for while purchasing on eCommerce website.

Adding a product to cart will not increase your product sale. The truth is, while shoppers attain the checkout web page, they first look how long the page is. Ask yourself in case your web page requests irrelevant consumer facts? Is it a several page questionnaire or a simple web page? Does your website have one web page or a couple of pages checkout system? Your strategy should take different factors into consideration.

The below facts will assist in knowledge the Pros and Cons of One page vs Multi Page checkout.

Pros of One page Checkout

Speed: inquiring for most effective a one web page questionnaire is much less tedious. clients easily input applicable facts depending on whether or not they get every info including very last rate, delivery price, shipping date and so forth. A brief checkout technique continues your client engaged with the buying process.

Improved Page Performance: Integrating Ajax checkout web page, complements customers’ buying enjoy. Pages load faster and customers find it’s less complicated than before. A consumer-friendly layout significantly will add to customers’ delight.

Easy Navigation: Web page restrains visiting multiple pages to finish order. The fields that are to be had in a single page assist clients get a convenient evaluate of all the details on a single web page. therefore, they gained’t need to head returned to locate something.

Cons of One page Checkout

Overwhelming Info: Restrict of displaying all statistics on one page tends to compromise a person-pleasant interface. clients frequently get confused or crushed by several blocks/tabs placed at the web page.

Rechecking: With a multiple page checkout, rechecking product statistics is less difficult earlier than the final affirmation. On single page, customers might also leave out some vital details, or sense problem in deciding on other products leading eCommerce checkout abandonment.

Pros of Multi Page Checkout

Locating Pitfalls: Think a client has crammed information in first web page and abandon in 2d web page. So having a Google Analytics tool, you could without problems decide which web page is killing the checkout method. contrary, a single page most effective informs about consumer abandonment, however does no longer the real statistics.

Clean Layout : Bifurcating facts on a couple of format favors easy image of the checkout manner. clients reveals brief period information on each page that motivates them to transport beforehand.

Third Party Payment Gateway : Integrating numerous fee gateways occasionally needs adding a further page to make a fee (a PayPal and different price processors web page).

Wholesale procedure: stores helping wholesale process calls for client statistics to be crammed on in advance pages earlier than determining the final discounted price.

Multiple Orders: Accommodating unique orders in a couple of pages becomes simpler to file consumer data and streamline the checkout technique. as an instance: present orders on exceptional addresses, unique orders with greater necessities, bulk orders etc.

Cons of Multi Page Checkout

Page Length: customers often experience unhappiness on locating multiple pages for the duration of the checkout procedure. It’s not unusual human behavior to lose endurance at the same time as filling data surfing via more than one pages.

Determining your Aim

In the end, it’s you who’ve to choose the excellent approach in your checkout. Don’t go with the float. there may be no constant checkout method for on line market. The choice completely relies upon for your business dreams and objectives. to improve your income range, a person-pleasant and quicker checkout system is what required.